Is ilex skin protectant paste profitable to sell on Amazon United States?

The niche generates $627K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the ilex skin protectant paste niche?

4 brands and 55 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ilex skin protectant paste?

Top complaints mined from reviews: Smell, Thickness, Quality-Overall. The return rate is 0.9%.

When does demand for ilex skin protectant paste peak?

Demand peaks in Jan; the busiest month runs 2.4× the quietest.

What does it cost to enter the ilex skin protectant paste niche?

Listings span $7.08–$57.21; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 4,906 reviews — the moat a new listing must climb.

ilex skin protectant paste

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$17.67

avg listing price — sweet spot $15–$100

Price range

Great$7.08–$57.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$627K

$627K/yr · 509K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,906.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ilex skin protectant paste is a $627K/yr Amazon United States market (509K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ilex skin protectant paste market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $707K–$884K; units × avg price
Conversion rate: 7.0%
Avg BSR: #163
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.5%
Avg brand age: 64 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

Medline Remedy69%
Medline25%
Remedy Science4%
JUNFAN1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.4×

Open Trend

Top ilex skin protectant paste search terms

medline remedy155K/yr -9.9%10.4% conv.
medline148K/yr -5.7%0.8% conv.
medline remedy lotion22K/yr -45.6%8.2% conv.
remedy lotion19K/yr +0.9%5.8% conv.
medline remedy phytoplex15K/yr +0.4%5.4% conv.
remedy cream10K/yr +36.8%5.2% conv.
remedy skin repair cream34K/yr -55.0%5.4% conv.
medline medical supplies15K/yr +24.5%0.1% conv.
medline products13K/yr +8.3%0.7% conv.
remedy clinical moisturizer skin cream9K/yr +35.2%7.7% conv.

All search terms

Top ilex skin protectant paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Medline Remedy Phytoplex Nourishing Skin Cream Moisturizer 4 Fl. Oz (Pack of 2)

Medline Remedy$13.614.7★3,889 rev

Medline Remedy Phytoplex Nourishing Skin Cream Unscented Skin Moisturizer Paraben Free Body Lotion 16 Fl Oz

Medline Remedy$12.794.7★944 rev

Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free

Medline Remedy$7.084.7★4,516 rev

Medline Remedy Clinical Skin Cream Vanilla Scent (16 fl oz) 2 Count Moisturizing Face and Body Cream for All Ages Paraben & Sulfate Free Quick Absorbent Formula Hypoallergenic Skin Moisturizer

Medline$20.004.7★2,557 rev

Medline Remedy Specialized Silicone Cream Unscented (4 fl oz) Gentle Breathable Film for All Ages Paraben-free and Hypoallergenic Skin Care Barrier for Dry Cracked Skin

Medline Remedy$9.564.6★2,352 rev

Newest

by launch date

Remedy KP Body Moisturizer | Keratosis Pilaris and Chicken Skin Treatment with Retinol Urea Lactic Acid and Ceramides | Exfoliating and Moisturizing Lotion | By Dermatologist Dr. Shah 7.7 fl oz

Remedy Science$22.8452 rev

2mo ago

Remedy Science$18.16492 rev

1y ago

Medline Remedy Specialized Extra Thick Zinc Skin Paste (4 oz) Unscented Micronized Zinc Oxide Incontinence Cream Diaper Rash Barrier Nourishing Soothes Irritation Wetness Protection

Medline$9.87355 rev

1y ago

Medline Remedy Phytoplex Nourishing Skin Cream Unscented Skin Moisturizer Paraben Free Body Lotion 16 Fl Oz

Medline Remedy$12.79944 rev

4y ago

Medline Remedy Specialized Silicone Cream Unscented (4 fl oz) Gentle Breathable Film for All Ages Paraben-free and Hypoallergenic Skin Care Barrier for Dry Cracked Skin

Medline Remedy$9.562,352 rev

6y ago

What buyers say about ilex skin protectant paste

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good hospital grade lotion”

Moist/Dry10%

“Excellent Moisturizer”

Smell10%

“Nice smell”

Efficiency9%

“Its effective”

Value For Money6%

“Great Value”

Advertised Vs Actual Product5%

“As advertised”

Soft Feel4%

“Nice and creamy”

Allergies3%

“no irritation”

Ease Of Use3%

“Easy to pull in”

Absorbency2%

“absorbency is great”

What buyers complain about

Smell12%

“it smells rancid”

Thickness6%

“Too thick”

Quality-Overall6%

“Bad quality”

Allergies5%

“It was so itchy”

Value For Money5%

“Overpriced”

Functionality-Overall5%

“not effective”

Size-Overall4%

“Its too small”

Moist/Dry3%

“Not moisturizing”

Advertised Vs Actual Product3%

“nothing like what it shows on the pictures which is what I was looking for”

Durability3%

“Easy to break”

Top return reasons

Size-Overall16%

Smell14%

Advertised Vs Actual Product11%

Functionality-Overall7%

Leak-Proof6%

Value For Money4%

Product Condition4%

Texture/Consistency-Overall4%

Motor Power3%

Defective Material/Parts3%

Common questions

Is ilex skin protectant paste profitable to sell on Amazon United States?: The niche generates $627K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the ilex skin protectant paste niche?: 4 brands and 55 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ilex skin protectant paste?: Top complaints mined from reviews: Smell, Thickness, Quality-Overall. The return rate is 0.9%.
When does demand for ilex skin protectant paste peak?: Demand peaks in Jan; the busiest month runs 2.4× the quietest.
What does it cost to enter the ilex skin protectant paste niche?: Listings span $7.08–$57.21; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 4,906 reviews — the moat a new listing must climb.