Iles Formula Shampoo and Conditioner

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

+25.9%

Conversion, latest week

10.8%

Market size, estimated

$216Ka year

Peak month

January1.4× the quietest month

Top search term

iles formula12K searches a year

Listings sell for $82.44 on average, from $43.72 to $164.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $82.44 that is $21K to $41K a year per listing.

Average price

$82.44inside the $15 to $100 sweet spot

Price range

$43.72–$164.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

$21K–$41K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #921 within Shampoo & Conditioner Sets. It carries 185 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#921in Shampoo & Conditioner Sets

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

185per listing

Listings tracked

8

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months