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Il Makiage Self Tanner

Fail

Shoppers spend an estimated $62K a year here, so Il Makiage Self Tanner is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$62K/yr67K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
61%top-5 click share · 11 brands · 49 sellers

Flapen Score

Il Makiage Self Tanner against its category

The dotted line is the Beauty & Personal Care average. Past it, Il Makiage Self Tanner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Il Makiage Self Tanner market on Amazon at a glance

Shoppers on Amazon United States searched for Il Makiage Self Tanner 67K times last year and spent an estimated $62K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
3.5%
Market size, estimated
$62Ka year
Peak month
April19.6× the quietest month
Top search term
il makiage tanning foam28K searches a year

02 · Price

A sale here is worth $26.51.

Listings sell for $26.51 on average, from $6.56 to $67.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $26.51 that is $3K to $7K a year per listing.

Average price
$26.51inside the $15 to $100 sweet spot
Price range
$6.56–$67.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #474 within Sunscreens & Tanning Products. It carries 10,743 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
28.8%
Average rank
#474in Sunscreens & Tanning Products
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
10,743per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Il Makiage Self Tanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

49

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

10%

  • Brand 128%
  • Brand 217%
  • Brand 314%
  • Brand 414%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (5 brands, 10%)

Demand

Il Makiage Self Tanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 19.6×

Search terms

Top Il Makiage Self Tanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • il makiage tanning foam28K/yr
  • il makiage self tanner14K/yr
  • bondi sands light medium4K/yr
  • il makiage tanner5K/yr
  • il makiage self tanner foam3K/yr
  • bondi sands self tanning foam medium3K/yr
  • bondi sands self tanning foam light/medium2K/yr
  • il makiage sun foam2K/yr
  • 85/66 sun foam il makiage1K/yr
  • il makiage tanning895/yr

Reviews and returns

What reviews say buyers love and hate about Il Makiage Self Tanner

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
24%of negative reviews mention “Color”
1.2%of orders come back
“Color runs”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Il Makiage Self Tanner questions

Answered from the same tracked data.