Il Makiage Self Tanner
FailShoppers spend an estimated $62K a year here, so Il Makiage Self Tanner is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $62K/yr67K searches / yr
- 90-day growth
- +14.0%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 49 sellers
Flapen Score
Il Makiage Self Tanner against its category
The dotted line is the Beauty & Personal Care average. Past it, Il Makiage Self Tanner is stronger. Inside it, weaker.
Market
The Il Makiage Self Tanner market on Amazon at a glance
Shoppers on Amazon United States searched for Il Makiage Self Tanner 67K times last year and spent an estimated $62K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +14.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $62Ka year
- Peak month
- April19.6× the quietest month
- Top search term
- il makiage tanning foam28K searches a year
02 · Price
A sale here is worth $26.51.
Listings sell for $26.51 on average, from $6.56 to $67.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $26.51 that is $3K to $7K a year per listing.
- Average price
- $26.51inside the $15 to $100 sweet spot
- Price range
- $6.56–$67.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #474 within Sunscreens & Tanning Products. It carries 10,743 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 28.8%
- Average rank
- #474in Sunscreens & Tanning Products
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 10,743per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Il Makiage Self Tanner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UnSalstore IL MAKIAGE - 85/66 Sun Foam - Magic Moisturizing Sun Foam - Face & Body
- Price
- $67.11
- Rating
- 4.0/5
- Reviews
- 107
- Age
- 2y ago

Bondi Sands Self Tanning Foam | Lightweight Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even Streak-Free Tan | 6.76 oz/200 mL
- Price
- $23.95
- Rating
- 4.4/5
- Reviews
- 9,647
- Age
- 10y ago

Coco & Eve Self Tanner Foam Kit - (Medium) Streak-Free Sunless Tanning Mousse Tropically Scented Natural Looking Tan & Included Mitt Applicator Vegan Cruelty Free | Sunny Honey Bali Bronzing
- Price
- $38.97
- Rating
- 4.5/5
- Reviews
- 6,045
- Age
- 5y ago

St.Tropez Light/Medium/Dark 1-3 hr Express Mousse for a Streak-Free Natural Sunless Tan with Fast Application and Flawless Results Cruelty-Free & Vegan 6.7 fl oz
- Price
- $39.28
- Rating
- 4.5/5
- Reviews
- 15,637
- Age
- 12y ago

Jergens Natural Glow Instant Sun Body Mousse Self Tanner for Light Bronze Tan Sunless Tanning Body Bronzer for Natural Looking Color Instantly 6 Fl Oz
- Price
- $13.20
- Rating
- 4.4/5
- Reviews
- 32,261
- Age
- 11y ago
Trending
estimated 90-day click momentum
CZZXI - Tanning Mitt Body Brush & Back Tanner Applicator Kit Self-Tan Applicator for Body Face & Hard-to-Reach Areas | Includes Storage Pouch
- Price
- $9.70
- Rating
- 4.2/5
- Reviews
- 781
- Age
- 1y ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 1y ago

Jergens Natural Glow Instant Sun Body Mousse Self Tanner for Light Bronze Tan Sunless Tanning Body Bronzer for Natural Looking Color Instantly 6 Fl Oz
- Price
- $13.20
- Rating
- 4.4/5
- Reviews
- 32,261
- Age
- 11y ago

St.Tropez Light/Medium/Dark 1-3 hr Express Mousse for a Streak-Free Natural Sunless Tan with Fast Application and Flawless Results Cruelty-Free & Vegan 6.7 fl oz
- Price
- $39.28
- Rating
- 4.5/5
- Reviews
- 15,637
- Age
- 12y ago

b.tan Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast 1 Hour Express Sunless Tanning Foam Golden Bronzing Glow Face & Body No Fake Tan Smell Vegan Cruelty Free 6.7 Fl Oz
- Price
- $11.00
- Rating
- 4.3/5
- Reviews
- 7,532
- Age
- 4y ago
Newest
by launch date
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 1y ago

CZZXI - Tanning Mitt Body Brush & Back Tanner Applicator Kit Self-Tan Applicator for Body Face & Hard-to-Reach Areas | Includes Storage Pouch
- Price
- $9.70
- Rating
- 4.2/5
- Reviews
- 781
- Age
- 1y ago

Tanologist Self Tanner Mousse Medium Self Tan Mousse Streak-Free Natural Glow No Fake Tan Smell or Orange Tone Long Lasting Clean Ingredients Vegan 6.76 fl. oz/200 ml Bottle
- Price
- $15.63
- Rating
- 4.3/5
- Reviews
- 6,210
- Age
- 1y ago

UnSalstore IL MAKIAGE - 85/66 Sun Foam - Magic Moisturizing Sun Foam - Face & Body
- Price
- $67.11
- Rating
- 4.0/5
- Reviews
- 107
- Age
- 2y ago

Bondi Sands Light/Medium Self Tanning Foam + Application Mitt | Includes Lightweight Sunless Foam + Reusable Mitt for a Flawless Finish ($30 Value)
- Price
- $33.17
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
49
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
10%
- Bondi Sands28%
- Il Makiage17%
- St.Tropez14%
- Coco & Eve14%
- Beauty by Earth9%
- Jergens9%
- Open — no brand owns it (5 brands, 10%)
Demand
Il Makiage Self Tanner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 19.6×
Search terms
Top Il Makiage Self Tanner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- il makiage tanning foam28K/yr
- il makiage self tanner14K/yr
- bondi sands light medium4K/yr
- il makiage tanner5K/yr
- il makiage self tanner foam3K/yr
- bondi sands self tanning foam medium3K/yr
- bondi sands self tanning foam light/medium2K/yr
- il makiage sun foam2K/yr
- 85/66 sun foam il makiage1K/yr
- il makiage tanning895/yr
Reviews and returns
What reviews say buyers love and hate about Il Makiage Self Tanner
We read the reviews and the return reasons for every product selling here.
“Color runs”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Il Makiage Self Tanner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









