Il Makiage Primer

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-58.7%

Conversion, latest week

3.9%

Market size, estimated

$4.7Ma year

Top search term

il makiage1.3M searches a year

Listings sell for $45.78 on average, from $14.11 to $87.58. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $45.78 that is $69K to $92K a year per listing.

Average price

$45.78inside the $15 to $100 sweet spot

Price range

$14.11–$87.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$69K–$92K

Returns

1.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #292 within Face. It carries 1,346 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

85%

Out of stock, average day

6.0%

Average rank

#292in Face

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,346per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months