Is igora royal 5-6 profitable to sell on Amazon United States?

The niche generates $91K/yr across 11 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (32/100).

How competitive is the igora royal 5-6 niche?

6 brands and 57 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in igora royal 5-6?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.

When does demand for igora royal 5-6 peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the igora royal 5-6 niche?

Listings span $7.43–$14.01; the average listing price is $11.60 (sweet spot $15–$100). The average incumbent carries 7,685 reviews — the moat a new listing must climb.

igora royal 5-6

Skip it

Prices mostly outside the sweet spot ($7.43–$14.01) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Okay$11.60

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$91K

$91K/yr · 233K searches

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,685.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$7.43–$14.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, igora royal 5-6 is a $91K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 32/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

igora royal 5-6 market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $93K–$116K; units × avg price
Conversion rate: 3.4%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 45%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Schwarzkopf51%
L'OREAL TECHNIQUE23%
Adore10%
Schwarzkopf Professional6%
Clairol6%
L'Oreal Paris3%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -3.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top igora royal 5-6 search terms

copper brown hair dye45K/yr -1.4%0.5% conv.
igora 5-747K/yr -2.3%5.6% conv.
tinte igora 5.7 chocolate22K/yr -3.1%2.1% conv.
hi color brown7K/yr +76.4%1.5% conv.
igora royal 5-715K/yr +3.1%4.7% conv.
chocolate cobrizo 5-7 igora royal10K/yr +30.0%1.2% conv.
loreal hicolor brown10K/yr -34.4%1.3% conv.
5-7 igora royal4K/yr +47.9%4.7% conv.
cajun spice adore hair dye13K/yr -37.0%4.4% conv.
hicolor brown4K/yr +23.1%1.5% conv.

All search terms

Top igora royal 5-6 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarzkopf Professional Igora Royal Permanent Hair Color 5-7 Light Copper Brown 60 ML 2.11 Ounce (Pack of 1)

Schwarzkopf$13.254.7★1,773 rev

LOral Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step No Brassiness Rich Smooth Creme Formula Intense Long-Lasting Color Auburn

L'OREAL TECHNIQUE$13.864.4★2,403 rev

Schwarzkopf Professional Igora Royal Permanent Hair Color 5-6 Light Brown Chocolate 60 Gram

Schwarzkopf Professional$11.434.8★679 rev

Adore Semi Permanent Hair Color (072 Paprika) | Vegan & Cruelty-Free Brown Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz

Adore$7.864.5★1,074 rev

Adore Semi Permanent Hair Color (056 Cajun Spice) | Vegan & Cruelty-Free Brown Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz

Adore$8.824.5★2,122 rev

Newest

by launch date

Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 6.4 Light Copper Brown - Red Desert Hair Color Pack of 1

Clairol$13.872,621 rev

1y ago

Clairol Nicen Easy Permanent Hair Dye 5RB Medium Reddish Brown | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1

Clairol$7.43834 rev

10y ago

Schwarzkopf Igora Royal Hair Color Creme 5-6 Light Brown Chocolate 60 ML

Schwarzkopf$12.9011,777 rev

10y ago

Schwarzkopf Professional Igora Royal Permanent Hair Color 5-7 Light Copper Brown 60 ML 2.11 Ounce (Pack of 1)

Schwarzkopf$13.251,773 rev

11y ago

Schwarzkopf Professional Igora Royal Permanent Hair Color 5-6 Light Brown Chocolate 60 Gram

Schwarzkopf Professional$11.43679 rev

12y ago

What buyers say about igora royal 5-6

What buyers praise and complain about, mined from review topics.

What buyers love

Color51%

“Color is perfect”

Suitability Colored Hair7%

“Beautiful colors for a shiny looking hair”

Quality-Overall6%

“High quality”

Brightness/Shine/Glow4%

“Lightened a lot”

Ease Of Application4%

“easy application”

Value For Money3%

“buy the price is right too”

Soft Feel3%

“My hair was soft and shiny after rinsing and drying, I dont feel any kind of breakage or damage”

Drying Time3%

“Get washed out fairly quickly”

Suitability Straight Hair3%

“Amazing product love the shine in my hair after”

Smell2%

“doesn't smell bad”

What buyers complain about

Color23%

“Was not the color on box”

Suitability Colored Hair22%

“The Auburn brown color doesn't work to cover white hair”

Functionality-Overall7%

“Didnt really work”

Color Fading/Discoloration5%

“Sadly forgot r some reason color fades fast although use a color saving shampoo”

Moist/Dry5%

“Does not make me dry”

Smell3%

“It doesnt have a strong smell”

Ease Of Application2%

“It was a drippy mess to apply”

Coverage2%

“for someone with more to cover I would not recommend this product”

Suitability Dry Skin2%

“I was using Garnier olia boxed hair color and it had made my hair dry and dead”

Allergies2%

“it is stinging my head so badly I will never use this again”

Top return reasons

Color62%

Suitability Colored Hair16%

Advertised Vs Actual Product5%

Value For Money3%

Functionality-Overall3%

Leak-Proof2%

Damage/Burn Hair2%

Defective Material/Parts1%

Quality-Overall1%

Instructions/User Manual/Troubleshooting1%

Common questions

Is igora royal 5-6 profitable to sell on Amazon United States?: The niche generates $91K/yr across 11 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (32/100).
How competitive is the igora royal 5-6 niche?: 6 brands and 57 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in igora royal 5-6?: Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.
When does demand for igora royal 5-6 peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the igora royal 5-6 niche?: Listings span $7.43–$14.01; the average listing price is $11.60 (sweet spot $15–$100). The average incumbent carries 7,685 reviews — the moat a new listing must climb.