igora l-89
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Review moat
Okay1,728.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.04–$16.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$78K$78K/yr · 78K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, igora l-89 is a $78K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
igora l-89 market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- $72K–$86K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #1,120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Cosletic52%
- Schwarzkopf Professional31%
- Schwarzkopf9%
- Sleekshop7%
Demand
Weekly Amazon search volume, last 36 weeks — -10.1% search growth over the last 90 days.Top igora l-89 search terms
- igora l-8917K/yr
- igora l-889K/yr
- igora royal l-899K/yr
- l89 igora royal7K/yr
- igora l-89 rojo violeta9K/yr
- igora l897K/yr
- igora royal l-884K/yr
- l 89 igora royal3K/yr
- tinte igora l-895K/yr
- igora royal l-88 rojo intenso2K/yr
Top igora l-89 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml
Cosletic$15.144.8★205 rev
Schwarzkopf Professional Igora Royal Fashion Lights Hair Color L-88 Red 2.1 Ounce
Schwarzkopf Professional$13.594.8★540 rev
Schwarzkopf Igora Royal Permanent Hair Color - 0-89 Red Violet Concentrate
Schwarzkopf Professional$12.434.8★460 rev
Sleekshop Comb + IGORA ROYAL FASHION LIGHTS L-89 Red Violet Permanent Cream Highlight Hair Color Dye by Schwarzkapf (Newest 2024-2025 Version with SLEEKSHOP PINK Comb)
Sleekshop$14.984.7★183 rev
Igora Royal Fashion Lights 88 Rojo Intenso 60Ml
Schwarzkopf$15.404.7★265 rev
Newest
by launch dateIG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml
Cosletic$15.14205 rev
Sleekshop Comb + Schwarzkapf IGORA ROYAL (L-89 Red Violet) FASHION LIGHTS 2025-2026 Version (w/Sleek Comb) Permanent Cream Highlight Hair Color Dye L89
Sleekshop$16.39113 rev
Sleekshop Comb + IGORA ROYAL FASHION LIGHTS L-89 Red Violet Permanent Cream Highlight Hair Color Dye by Schwarzkapf (Newest 2024-2025 Version with SLEEKSHOP PINK Comb)
Sleekshop$14.98183 rev
Igora Royal Fashion Lights 88 Rojo Intenso 60Ml
Schwarzkopf$15.40265 rev
Schwarzkopf Igora Royal Fashion Lights L-89 Red Violet 60ml
Schwarzkopf$15.24283 rev
Trending
90-day click momentumSchwarzkopf Igora Royal Fashion Lights L-89 Red Violet 60ml
Schwarzkopf$15.244.5★
Igora Royal Fashion Lights 88 Rojo Intenso 60Ml
Schwarzkopf$15.404.7★
IG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml
Cosletic$15.144.8★
Schwarzkopf Professional Igora Royal Fashion Lights Hair Color L-88 Red 2.1 Ounce
Schwarzkopf Professional$13.594.8★
Schwarzkopf Professional IGORA Royal Hair Color Color 9-98 (Coloristss Color Creme) 2 oz
Schwarzkopf$12.044.7★
What buyers say about igora l-89
What buyers praise and complain about, mined from review topics.What buyers love
“Super vibrant color”
“Excellent product”
“Good coverage”
“The color payoff is strong and vibrant, and it covers gray hair well”
“That doesn't need discoloration”
“It is easy to use”
“felt soft after coloring”
“The application process is easy for professionals or experienced users”
“I notice that it is more durable”
“One of the things I liked the most is that the aroma is not as strong as other dyes”
What buyers complain about
“Didnt realize it didnt go well with already bleached hair”
“These hair dyes are expensive”
“The color is vibrant my only issue is I have to open all my doors because the smell is extreme”
“cannot use”
“The color did not lift as expected and instead stained my skin and scalp, resulting in very poor results”
“It caused significant damage to my hair, leaving it feeling burned and compromised”
“Damage hair”
Top return reasons
Common questions
- Is igora l-89 profitable to sell on Amazon United States?
- The niche generates $78K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the igora l-89 niche?
- 4 brands and 25 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in igora l-89?
- Top complaints mined from reviews: Suitability Colored Hair, Value For Money, Smell. The return rate is 0.5%.
- What does it cost to enter the igora l-89 niche?
- Listings span $12.04–$16.39; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 1,728 reviews — the moat a new listing must climb.