Is igora developer 20 volume profitable to sell on Amazon United States?

The niche generates $46K/yr across 14 tracked products. 90-day search growth is -13.2%. Flapen's verdict: Skip it (31/100).

How competitive is the igora developer 20 volume niche?

6 brands and 60 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in igora developer 20 volume?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.6%.

When does demand for igora developer 20 volume peak?

Demand peaks in Aug; the busiest month runs 5.0× the quietest.

What does it cost to enter the igora developer 20 volume niche?

Listings span $7.92–$18.51; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 18,824 reviews — the moat a new listing must climb.

igora developer 20 volume

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Good$13.18

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.92–$18.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Review moat

Bad18,823.86

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$46K

$46K/yr · 167K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, igora developer 20 volume is a $46K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 31/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

igora developer 20 volume market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $66K–$79K; units × avg price
Conversion rate: 2.1%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Garnier48%
Schwarzkopf Professional34%
Schwarzkopf10%
Naturtint5%
L'Oreal Paris2%
Clairol2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 5.0×

Open Trend

Top igora developer 20 volume search terms

rubio avellana23K/yr -4.7%0.4% conv.
garnier hair color blonde18K/yr -20.8%2.6% conv.
tinte rubio avellana17K/yr +0.0%0.5% conv.
garnier blonde hair color9K/yr +123.7%2.9% conv.
igora 8-4612K/yr -10.3%4.2% conv.
rubio avellana igora 8-4615K/yr -37.5%1.3% conv.
nutrisse hair color blonde5K/yr -28.3%4.0% conv.
garnier blonde hair dye5K/yr +1.2%1.9% conv.
igora 8-46 rubio avellana6K/yr +30.8%3.4% conv.
igora rubio avellana6K/yr -31.2%1.5% conv.

All search terms

Top igora developer 20 volume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarzkopf Professional Igora Royal Nude Tones Color Creme - 8-46 - Light Blonde Beige Chocolate

Schwarzkopf Professional$13.824.7★533 rev

Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 100 Extra-Light Natural Blonde (Chamomile) 2 Count

Garnier$17.204.6★42,647 rev

Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 90 Light Natural Blonde (Macadamia) 2 Count

Garnier$18.514.6★42,647 rev

Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 70 Dark Natural Blonde (Almond Crme) 1 Count

Garnier$8.624.6★42,647 rev

Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free LB2 Ultra Light Natural Blonde (Pina Colada) 1 Count

Garnier$8.684.6★563 rev

Newest

by launch date

Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Results Vegan & Cruelty-Free LC2 Hi-Lift Dark Blonde (Coconut Flan) 2 Count

Garnier$16.51541 rev

1y ago

Clairol Natural Instincts Demi-Permanent Hair Dye 7A Dark Cool Blonde | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1

Clairol$7.9231,929 rev

7y ago

Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free PL2 Ultra Light Platinum (Mascarpone Crme) 1 Count

Garnier$8.723,868 rev

7y ago

Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 90 Light Natural Blonde (Macadamia) 2 Count

Garnier$18.5142,647 rev

8y ago

Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 111 Extra-Light Ash Blonde (White Chocolate) 2 Count

Garnier$17.4542,647 rev

8y ago

What buyers say about igora developer 20 volume

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“Lovely shade”

Quality-Overall9%

“Good product and color came out beautifully”

Soft Feel8%

“its super soft”

Suitability Colored Hair7%

“I loved this hair dye because it leaves your hair looking beautiful”

Ease Of Use6%

“Easy to use”

Value For Money5%

“Excellent value”

Color Fading/Discoloration3%

“And color last longer”

Advertised Vs Actual Product2%

“True to box picture”

Hair Styling2%

“Loved the color my hair turned out even tho it was different than box says im happy with end result”

Smell2%

“Just a fresh, light conditioning fragrance”

What buyers complain about

Color41%

“was a darker”

Suitability Colored Hair22%

“it did not change my hair color at all”

Functionality-Overall10%

“Did not work”

Hair Related4%

“My hair is medium brown”

Coverage2%

“Didn't cover gray that well so won't be purchasing again”

Moist/Dry2%

“and cream so dried you cant get it out of tube”

Value For Money2%

“Just another way for a cooperation to save money”

Advertised Vs Actual Product2%

“Doesn't do what it says”

Damage/Burn Hair2%

“Go Ahead & Ruin your Hair”

Smell1%

“smell terrible”

Top return reasons

Color44%

Suitability Colored Hair29%

Advertised Vs Actual Product6%

Functionality-Overall3%

Leak-Proof3%

Value For Money2%

Product Condition2%

Suitability Short Hair1%

Defective Material/Parts1%

Hair Related1%

Common questions

Is igora developer 20 volume profitable to sell on Amazon United States?: The niche generates $46K/yr across 14 tracked products. 90-day search growth is -13.2%. Flapen's verdict: Skip it (31/100).
How competitive is the igora developer 20 volume niche?: 6 brands and 60 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in igora developer 20 volume?: Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.6%.
When does demand for igora developer 20 volume peak?: Demand peaks in Aug; the busiest month runs 5.0× the quietest.
What does it cost to enter the igora developer 20 volume niche?: Listings span $7.92–$18.51; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 18,824 reviews — the moat a new listing must climb.