igora 5-68
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,277.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$11.43–$15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 70K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, igora 5-68 is a $33K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
igora 5-68 market data
- Units sold / yr
- 3K–4K
- avg 750–1,000/product
- Revenue / yr
- $40K–$53K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #336
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Schwarzkopf Professional71%
- Igora17%
- Schwarzkopf13%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top igora 5-68 search terms
- igora 5-6842K/yr
- igora royal 5-6811K/yr
- 5-68 igora royal chocolate rojizo6K/yr
- igora 5-68 chocolate rojizo5K/yr
- 5.68 igora royal tono chocolate2K/yr
- chocolate rojizo tinte igora 5-683K/yr
- igora royal 5-68 chocolate704/yr
Top igora 5-68 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf Professional Igora Royal Permanent Hair Color 5-68 Light Brown Chocolate Red 60 Gram
Schwarzkopf Professional$13.424.7★677 rev
Schwarzkopf IGORA Professional Igora Royal 5-68 Ligoraht Auburn Brown
Igora$15.884.6★116 rev
Schwarzkopf Professional Igora Royal Permanent Hair Color 5-6 Light Brown Chocolate 60 Gram
Schwarzkopf Professional$11.434.8★679 rev
Schwarzkopf Igora Color10 Hair Color - 5-0 Light Natural Brown 2.1oz
Schwarzkopf$14.334.6★638 rev
Schwarzkopf Igora Royal Color Creme Tube 6-68
Schwarzkopf$12.244.7★11,777 rev
Newest
by launch dateSchwarzkopf IGORA Professional Igora Royal 5-68 Ligoraht Auburn Brown
Igora$15.88116 rev
Schwarzkopf Igora Color10 Hair Color - 5-0 Light Natural Brown 2.1oz
Schwarzkopf$14.33638 rev
Schwarzkopf Igora Royal Hair Color Creme 5-6 Light Brown Chocolate 60 ML
Schwarzkopf$12.9011,777 rev
Schwarzkopf Professional Igora Royal Permanent Hair Color 5-6 Light Brown Chocolate 60 Gram
Schwarzkopf Professional$11.43679 rev
Schwarzkopf Professional Igora Royal Permanent Hair Color 5-68 Light Brown Chocolate Red 60 Gram
Schwarzkopf Professional$13.42677 rev
Trending
90-day click momentumSchwarzkopf Igora Royal Color Creme Tube 6-68
Schwarzkopf$12.244.7★
Schwarzkopf Igora Royal Hair Color Creme 5-6 Light Brown Chocolate 60 ML
Schwarzkopf$12.904.7★
Schwarzkopf Professional Igora Royal Permanent Hair Color 5-68 Light Brown Chocolate Red 60 Gram
Schwarzkopf Professional$13.424.7★
Schwarzkopf IGORA Professional Igora Royal 5-68 Ligoraht Auburn Brown
Igora$15.884.6★
Schwarzkopf Professional Igora Royal Permanent Hair Color 5-6 Light Brown Chocolate 60 Gram
Schwarzkopf Professional$11.434.8★
What buyers say about igora 5-68
What buyers praise and complain about, mined from review topics.What buyers love
“Color is perfect”
“Top quality”
“Good coverage perfect for your hair color changes”
“Easy application”
“IGORA ROYAL Shade 5-6: Spectacular shine”
“Excellent; I use it for my work”
“Amazing product love the shine in my hair after”
“The smell was noticeable”
“it matched my skin tone perfectly”
“The formula was creamy”
What buyers complain about
“wasnt a big fan of the Gray”
“I was using Garnier olia boxed hair color and it had made my hair dry and dead”
“Unlike other box dyes my hair did not turn out dry”
Top return reasons
Common questions
- Is igora 5-68 profitable to sell on Amazon United States?
- The niche generates $33K/yr across 6 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (26/100).
- How competitive is the igora 5-68 niche?
- 3 brands and 25 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in igora 5-68?
- Top complaints mined from reviews: Color, Suitability Dry Skin, Suitability Colored Hair. The return rate is 1.1%.
- When does demand for igora 5-68 peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the igora 5-68 niche?
- Listings span $11.43–$15.88; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 4,277 reviews — the moat a new listing must climb.