Is igora profitable to sell on Amazon United States?

The niche generates $488K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (41/100).

How competitive is the igora niche?

6 brands and 36 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in igora?

Top complaints mined from reviews: Color, Smell, Suitability Colored Hair. The return rate is 0.8%.

When does demand for igora peak?

Demand peaks in Jan; the busiest month runs 2.7× the quietest.

What does it cost to enter the igora niche?

Listings span $11.06–$19.66; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 4,908 reviews — the moat a new listing must climb.

igora

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Good$13.97

avg listing price — sweet spot $15–$100

Market size

Good$488K

$488K/yr · 786K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$11.06–$19.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,908.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, igora is a $488K/yr Amazon United States market (786K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

igora market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $559K–$699K; units × avg price
Conversion rate: 4.5%
Avg BSR: #302
Page quality: 0%
Prime: 83%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Schwarzkopf77%
Schwarzkopf Professional17%
Cosletic2%
Igora1%
Salonly1%
outcome1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.7×

Open Trend

Top igora search terms

igora royal 7-77173K/yr -6.7%6.9% conv.
igora155K/yr -2.0%0.8% conv.
igora royal85K/yr -5.5%0.6% conv.
igora royal 8-7772K/yr -0.1%10.2% conv.
igora hair color63K/yr -22.9%0.5% conv.
igora 5-6842K/yr +0.3%3.8% conv.
tinte igora37K/yr -7.2%0.5% conv.
igora 7-7721K/yr +12.0%7.0% conv.
igora developer 20 volume15K/yr +2.6%8.6% conv.
igora 5-617K/yr +8.5%6.7% conv.

All search terms

Top igora products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarzkopf Professional Igora Royal Permanent Hair Color 8-77 Light Blonde Copper 60 Gram

Schwarzkopf$12.714.7★11,777 rev

Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML

Schwarzkopf$14.094.7★11,777 rev

Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77 Medium Blonde Copper Extra 60 Gram

Schwarzkopf$13.164.7★11,777 rev

Schwarzkopf Professional Igora Royal Permanent Color Creme 1-0 Black 60 Gram

Schwarzkopf$11.064.7★11,777 rev

Schwarzkopf Professional Igora Royal Permanent Hair Color 5-68 Light Brown Chocolate Red 60 Gram

Schwarzkopf Professional$13.424.7★677 rev

Newest

by launch date

Royal 7-77 Medium Blonde Copper Extra Color Creme + Salonly Medium Pair Gloves (2pc Bundle)

Salonly$12.924 rev

3mo ago

IG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml

Cosletic$15.14205 rev

10mo ago

outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye Cream Haircolor 2024-2025 Version (w/SIeekshop Argan PINK Comb) (5-68 Light Brown Chocolate Red)

outcome$15.65181 rev

8y ago

Schwarzkopf IGORA Professional Igora Royal 5-68 Ligoraht Auburn Brown

Igora$15.88116 rev

10y ago

Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML

Schwarzkopf$14.0911,777 rev

10y ago

What buyers say about igora

What buyers praise and complain about, mined from review topics.

What buyers love

Color46%

“great lasting color”

Quality-Overall17%

“salon-quality results at home”

Suitability Colored Hair9%

“Beautiful colors for a shiny looking hair”

Ease Of Application4%

“Easy application”

Coverage4%

“It covers well and the result looks vibrant and beautiful”

Brightness/Shine/Glow3%

“a shine that lasts for weeks”

Soft Feel2%

“The formula was creamy”

Durability1%

“I notice that it is more durable”

Smell1%

“One of the things I liked the most is that the aroma is not as strong as other dyes”

Color Fading/Discoloration1%

“color also stays perfect”

What buyers complain about

Color27%

“wasnt a big fan of the Gray”

Smell11%

“It doesn't have that overwhelming chemical smell like drugstore dyes”

Suitability Colored Hair9%

“Didnt realize it didnt go well with already bleached hair”

Ease Of Use9%

“cannot use”

Leak-Proof9%

“Damaged tube leaking color”

Functionality-Overall3%

“Doesn't do anything”

Shape/Style3%

“not in right shape”

Product Condition3%

“The items was opened”

Suitability Dry Skin3%

“I was using Garnier olia boxed hair color and it had made my hair dry and dead”

Value For Money3%

“These hair dyes are expensive”

Top return reasons

Color51%

Suitability Colored Hair14%

Advertised Vs Actual Product8%

Leak-Proof5%

Size-Overall5%

Value For Money2%

Functionality-Overall2%

Defective Material/Parts2%

Product Condition2%

Suitability Short Hair1%

Common questions

Is igora profitable to sell on Amazon United States?: The niche generates $488K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (41/100).
How competitive is the igora niche?: 6 brands and 36 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in igora?: Top complaints mined from reviews: Color, Smell, Suitability Colored Hair. The return rate is 0.8%.
When does demand for igora peak?: Demand peaks in Jan; the busiest month runs 2.7× the quietest.
What does it cost to enter the igora niche?: Listings span $11.06–$19.66; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 4,908 reviews — the moat a new listing must climb.