igk color depositing hair mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.08avg listing price — sweet spot $15–$100
Price range
Incredible$20.22–$30.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$96K$96K/yr · 70K searches
Review moat
Bad17,697.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, igk color depositing hair mask is a $96K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
igk color depositing hair mask market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $54K–$68K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- IGK86%
- Wella Professionals6%
- Moroccanoil4%
- KERACOLOR4%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -17.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top igk color depositing hair mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IGK Brown Bella | Chocolate Brown Hair Gloss + Color Depositing Mask | Boost Shine Enhance Brunette Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$30.114.0★458 rev
IGK Williams Burgundy | Intense Burgundy Hair Gloss + Color Depositing Mask | Boost Shine Enhance Burgundy & Wine Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$29.834.4★202 rev
Wella Professionals Color Fresh Mask | Caramel Glaze | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz
Wella Professionals$23.524.2★4,113 rev
IGK A La Plage | Light Sand Blonde Hair Gloss + Color Depositing Mask | Boost Shine Enhance Blonde Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$29.733.4★149 rev
Moroccanoil Color Depositing Mask Cocoa 6.7 oz
Moroccanoil$29.054.3★9,701 rev
Newest
by launch dateIGK Brown Bella | Chocolate Brown Hair Gloss + Color Depositing Mask | Boost Shine Enhance Brunette Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$30.11458 rev
IGK Williams Burgundy | Intense Burgundy Hair Gloss + Color Depositing Mask | Boost Shine Enhance Burgundy & Wine Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$29.83202 rev
IGK A La Plage | Light Sand Blonde Hair Gloss + Color Depositing Mask | Boost Shine Enhance Blonde Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$29.73149 rev
Wella Professionals Color Fresh Mask | Caramel Glaze | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz
Wella Professionals$23.524,113 rev
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Merlot Hair Color 12 Fl Oz
KERACOLOR$20.2291,560 rev
Trending
90-day click momentumMoroccanoil Color Depositing Mask Cocoa 6.7 oz
Moroccanoil$29.054.3★
IGK A La Plage | Light Sand Blonde Hair Gloss + Color Depositing Mask | Boost Shine Enhance Blonde Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$29.733.4★
Wella Professionals Color Fresh Mask | Caramel Glaze | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz
Wella Professionals$23.524.2★
IGK Williams Burgundy | Intense Burgundy Hair Gloss + Color Depositing Mask | Boost Shine Enhance Burgundy & Wine Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$29.834.4★
IGK Brown Bella | Chocolate Brown Hair Gloss + Color Depositing Mask | Boost Shine Enhance Brunette Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$30.114.0★
What buyers say about igk color depositing hair mask
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“The scent is fresh”
“Hair is soft”
“So day one, it looked fine and mostly consistent”
“this is a really convenient option”
“Love this my hair hasn't felt or looked this good”
“Love the color it gives to my hair”
“Worth it”
“This color mask is super hydrating”
“Added shine”
What buyers complain about
“Gave me the wrong color”
“Does not cover grays”
“It did not deliver the expected results”
“Ive been struggling with dryness”
“no gray coverage”
“I was worried that maybe this would somehow screw up my hair color for good”
“its overpriced”
“🤔 Doesn't show up well on darker hair”
“Allergic reaction”
“However, the consistency is super thick and I have super thick hair so it was nearly impossible to not miss spots”
Top return reasons
Common questions
- Is igk color depositing hair mask profitable to sell on Amazon United States?
- The niche generates $96K/yr across 6 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the igk color depositing hair mask niche?
- 4 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in igk color depositing hair mask?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 2.3%.
- When does demand for igk color depositing hair mask peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the igk color depositing hair mask niche?
- Listings span $20.22–$30.11; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 17,697 reviews — the moat a new listing must climb.