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Idole Lotion

Fail

The top 5 brands take 100% of clicks, so Idole Lotion is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$158K/yr201K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
60%top-5 click share · 5 brands · 43 sellers

Flapen Score

Idole Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Idole Lotion is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Idole Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Idole Lotion 201K times last year and spent an estimated $158K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
4.8%
Market size, estimated
$158Ka year
Peak month
July2.3× the quietest month
Top search term
neoprosone32K searches a year

02 · Price

A sale here is worth $16.30.

Listings sell for $16.30 on average, from $5.02 to $36.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.30 that is $4K to $8K a year per listing.

Average price
$16.30inside the $15 to $100 sweet spot
Price range
$5.02–$36.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #916 within Cleansers. It carries 1,231 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#916in Cleansers
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,231per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Idole Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 225%
  • Brand 38%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Idole Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Idole Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neoprosone32K/yr
  • neoprosone gel33K/yr
  • lighten up18K/yr
  • bio claire cream10K/yr
  • lighten up face cream20K/yr
  • neoprosone skin brightening cream13K/yr
  • bio claire13K/yr
  • omic gel8K/yr
  • bio claire oil7K/yr
  • diprosone cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Idole Lotion

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“No results”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Idole Lotion questions

Answered from the same tracked data.