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Idole Cream

Fail

The top 5 brands take 100% of clicks, so Idole Cream is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$83K/yr70K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
64%top-5 click share · 5 brands · 152 sellers

Flapen Score

Idole Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Idole Cream is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Idole Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Idole Cream 70K times last year and spent an estimated $83K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
4.6%
Market size, estimated
$83Ka year
Top search term
idole soap24K searches a year

02 · Price

A sale here is worth $25.78.

Listings sell for $25.78 on average, from $6.32 to $53.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.78 that is $3K to $6K a year per listing.

Average price
$25.78inside the $15 to $100 sweet spot
Price range
$6.32–$53.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,639 within Cleansers. It carries 648 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
81%
Out of stock, average day
3.7%
Average rank
#1,639in Cleansers
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
648per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Idole Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 222%
  • Brand 39%
  • Brand 42%
  • Brand 52%

Search terms

Top Idole Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • idole soap24K/yr
  • idole cream11K/yr
  • lancome lotion10K/yr
  • idole lotion10K/yr
  • lancome body lotion7K/yr
  • savon idole4K/yr
  • lancome lotion for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Idole Cream

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.8%of orders come back
“It has an unpleasant odor”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Idole Cream questions

Answered from the same tracked data.