ichikami
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$23.16avg listing price — sweet spot $15–$100
Price range
Great$13.77–$35.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great277.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 101K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ichikami is a $124K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ichikami market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $139K–$185K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #1,437
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.6%
- Avg brand age
- 51 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- ICHIKAMI44%
- SOFIA BY ODE35%
- Generic15%
- TokyoSuperSale7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top ichikami search terms
- ichikami shampoo and conditioner39K/yr
- ichikami23K/yr
- ichikami shampoo21K/yr
- kracie ichikami shampoo3K/yr
- ichikami conditioner6K/yr
- kracie shampoo6K/yr
- kracie ichikami3K/yr
Top ichikami products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEW ICHIKAMI SMOOTH AND SLEEK SHAMPOO (480mL) AND CONDITIONER (480g) SET!
ICHIKAMI$22.814.4★2,210 rev
Ichikami Moisturizing Shampoo & Conditioner Set 480ml+480ml + 1 hair tie
SOFIA BY ODE$23.354.4★244 rev
Limited Edition Ichikami Sakura & Cherry Blossom Shampoo and Conditioner Set 2 Pieces Pink and White
SOFIA BY ODE$25.664.6★41 rev
Limited Edition Ichikami Smooth Shampoo and Conditioner Set 480ml + 480g
Generic$26.984.7★26 rev
Ichikami The Premium Silky Smooth Shampoo and Treatment Bottle Set Extra Damage Care Non Silicone Sulfate free
TokyoSuperSale$35.674.4★39 rev
Newest
by launch date
Ichikami Hair Treatment Serum Japanese Hair Essence 3.4 fl oz Pack of 2
Generic$29.1720 rev
Limited Edition Ichikami Sakura & Cherry Blossom Shampoo and Conditioner Set 2 Pieces Pink and White
SOFIA BY ODE$25.6641 rev
TokyoSuperSale Ichikami Moisturizing Care Shampoo Refill 330ml Cuticle Smoothing Formula Kracie
TokyoSuperSale$14.9624 rev
Limited Edition Ichikami Smooth Shampoo and Conditioner Set 480ml + 480g
Generic$26.9826 rev
Ichikami The Premium Silky Smooth Shampoo and Treatment Bottle Set Extra Damage Care Non Silicone Sulfate free
TokyoSuperSale$35.6739 rev
Trending
90-day click momentumLimited Edition Ichikami Smooth Shampoo and Conditioner Set 480ml + 480g
Generic$26.984.7★
First Hair Ichikami Color Care Shampoo & Conditioner Set for Color-Treated Hair Sulfate Free Repairs Dry & Damaged Hair (Regular)
SOFIA BY ODE$23.884.0★
Ichikami Hair Treatment Serum Japanese Hair Essence 3.4 fl oz Pack of 2
Generic$29.174.7★
Limited Edition Ichikami Sakura & Cherry Blossom Shampoo and Conditioner Set 2 Pieces Pink and White
SOFIA BY ODE$25.664.6★
NEW ICHIKAMI SMOOTH AND SLEEK SHAMPOO (480mL) AND CONDITIONER (480g) SET!
ICHIKAMI$22.814.4★
What buyers say about ichikami
What buyers praise and complain about, mined from review topics.What buyers love
“It has a light smell”
“Great quality hair product brand”
“perfect product especially for asian hair/thick hair”
“my hair feels softer”
“Amazing for curly hair”
“Great product, good value”
“Best food for the hair deserves more”
“My hair feels so clean”
“it lasts for so long”
“My hair feels so clean”
What buyers complain about
“after one wash it made my hair feel very dry”
“product came leaking”
“after one wash it made my hair feel very dry”
“The bottles are quite large”
“All direction and product information written in Japanese,so nothing to indicate use or contents”
“it was a simple brown one”
“my root color faded so i am not a 100 percent sure with the products color fading protection”
“It seemed to dry my hair out”
“Dont waste your $$ My hair is wavy to curly with large curls”
“difficult to manage”
Top return reasons
Common questions
- Is ichikami profitable to sell on Amazon United States?
- The niche generates $124K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the ichikami niche?
- 4 brands and 33 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ichikami?
- Top complaints mined from reviews: Moist/Dry, Leak-Proof, Hair Related. The return rate is 0.7%.
- When does demand for ichikami peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the ichikami niche?
- Listings span $13.77–$35.67; the average listing price is $23.16 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.