I on Nails Nail Hardener

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

4.3%

Market size, estimated

$153Ka year

Peak month

February4.5× the quietest month

Top search term

steel nails hyaluronic acid64K searches a year

Listings sell for $12.32 on average, from $7.92 to $22.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $12.32 that is $25K to $31K a year per listing.

Average price

$12.32under the $15 to $100 sweet spot

Price range

$7.92–$22.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

$25K–$31K

Returns

0.0%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Nail Care. It carries 772 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

14%

Out of stock, average day

0.0%

Average rank

#102in Nail Care

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

772per listing

Listings tracked

7

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months