Hypoallergenic Eyeliner

Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

682K

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

10.9%

Market size, estimated

$1.3Ma year

Peak month

July2.3× the quietest month

Top search term

clinique eyeliner241K searches a year

Listings sell for $17.98 on average, from $3.75 to $27.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $17.98 that is $18K to $22K a year per listing.

Average price

$17.98inside the $15 to $100 sweet spot

Price range

$3.75–$27.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$18K–$22K

Returns

0.7%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #98 within Eyes. It carries 7,430 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

98%

Out of stock, average day

1.5%

Average rank

#98in Eyes

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

7,430per listing

Listings tracked

44

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months