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Hypoallergenic Eyelash Glue

Fail

The top 5 brands take 97% of clicks, so Hypoallergenic Eyelash Glue is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$724K/yr701K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
79%top-5 click share · 6 brands · 77 sellers

Flapen Score

Hypoallergenic Eyelash Glue against its category

The dotted line is the Beauty & Personal Care average. Past it, Hypoallergenic Eyelash Glue is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hypoallergenic Eyelash Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Hypoallergenic Eyelash Glue 701K times last year and spent an estimated $724K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $724K a year.

Searches, last 12 months
701K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
12.3%
Market size, estimated
$724Ka year
Peak month
December2.2× the quietest month
Top search term
kiss lash glue252K searches a year

02 · Price

A sale here is worth $8.39.

Listings sell for $8.39 on average, from $4.05 to $21.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $8.39 that is $67K to $84K a year per listing.

Average price
$8.39under the $15 to $100 sweet spot
Price range
$4.05–$21.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
$67K–$84K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Makeup Brushes & Tools. It carries 22,858 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#222in Makeup Brushes & Tools
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
22,858per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hypoallergenic Eyelash Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

77

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 28%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Hypoallergenic Eyelash Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Hypoallergenic Eyelash Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiss lash glue252K/yr
  • kiss eyelash glue69K/yr
  • ioni lashes60K/yr
  • ioni51K/yr
  • sensitive lash glue25K/yr
  • lash glue kiss22K/yr
  • house of lashes glue25K/yr
  • sensitive eyelash glue21K/yr
  • hypoallergenic eyelash glue24K/yr
  • hypoallergenic lash glue20K/yr

Reviews and returns

What reviews say buyers love and hate about Hypoallergenic Eyelash Glue

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Adhesion/Stickiness”
26%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Did Not Stick”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hypoallergenic Eyelash Glue questions

Answered from the same tracked data.