hypoallergenic eyelash glue
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Good$724K$724K/yr · 701K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$4.05–$21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad22,858.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hypoallergenic eyelash glue is a $724K/yr Amazon United States market (701K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hypoallergenic eyelash glue market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- $671K–$839K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
77
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- KISS80%
- FALSCARA8%
- IONI3%
- STACY LASH3%
- House of Lashes3%
- iENVY3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top hypoallergenic eyelash glue search terms
- kiss lash glue252K/yr
- kiss eyelash glue69K/yr
- ioni lashes60K/yr
- ioni51K/yr
- sensitive lash glue25K/yr
- lash glue kiss22K/yr
- house of lashes glue25K/yr
- sensitive eyelash glue21K/yr
- hypoallergenic eyelash glue24K/yr
- hypoallergenic lash glue20K/yr
Top hypoallergenic eyelash glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiss Lash Adhesive Lash Glue 24hr Strip Eyelash Adhesive Clear Includes Lash Adhesive Long Lasting Wear Can Be Used with Strip Lashes and Lash Clusters
KISS$4.054.5★138,100 rev
Kiss Lash Couture Super Strong Strip Lash Adhesive Clear 0.17 Oz (5 g) 24 Hour Mega Grip Eyelash Glue for Clusters Extensions & Strip Lashes with Brush Applicator Biotin-Infused Latex-Free
KISS$5.704.5★4,521 rev
KISS Falscara DIY Eyelash Extension Bond & Seal Infused with Biotin & Vitamin E Strong Gentle Comfortable Lash Adhesive for All Day Wear For Use With Falscara Lash Wisps Remover and Applicator
FALSCARA$9.494.2★25,364 rev
Kiss SuperStick Lash Glue for Strip Eyelashes Black 0.17 Oz (4.8 g) Dermatologist-Tested Extended Wear Lash Adhesive Easy-to-Apply Quick-Dry Brush Applicator Waterproof on Normal Skin
KISS$5.874.3★1,639 rev
Kiss Lash Couture Super Strong Strip Lash Adhesive Black 0.17 Oz (5 g) 24 Hour Mega Grip Eyelash Glue for Clusters Extensions & Strip Lashes with Brush Applicator Biotin-Infused Latex-Free
KISS$5.584.5★4,521 rev
Newest
by launch dateKiss SuperStick Lash Glue for Strip Eyelashes Black 0.17 Oz (4.8 g) Dermatologist-Tested Extended Wear Lash Adhesive Easy-to-Apply Quick-Dry Brush Applicator Waterproof on Normal Skin
KISS$5.871,639 rev
Kiss SuperStick Lash Glue for Strip Eyelashes Clear 0.17 Oz (4.8 g) Dermatologist-Tested Extended Wear Lash Adhesive Easy-to-Apply Quick-Dry Brush Applicator Waterproof on Normal Skin
KISS$5.721,639 rev
Kiss SuperStick Individual Lash Cluster Adhesive Gentle Formula 7 Day Hold Cactus & Witch Hazel Extract Dermatologist Tested Waterproof Lash Glue No Harsh Odor Net Wt. 6.5g (0.23 oz.) Black
KISS$5.67372 rev
IONI 3D Faux Mink Lashes Crisscross Cateye Long (DTB16-Lash)
IONI$5.5618 rev
KISS Falscara DIY Eyelash Extension Bond & Seal Infused with Biotin & Vitamin E Strong Gentle Comfortable Lash Adhesive for All Day Wear For Use With Falscara Lash Wisps Remover and Applicator
FALSCARA$9.4925,364 rev
Trending
90-day click momentumKiss Lash Couture Super Strong Strip Lash Adhesive Black 0.17 Oz (5 g) 24 Hour Mega Grip Eyelash Glue for Clusters Extensions & Strip Lashes with Brush Applicator Biotin-Infused Latex-Free
KISS$5.584.5★
Kiss SuperStick Lash Glue for Strip Eyelashes Black 0.17 Oz (4.8 g) Dermatologist-Tested Extended Wear Lash Adhesive Easy-to-Apply Quick-Dry Brush Applicator Waterproof on Normal Skin
KISS$5.874.3★
Kiss Lash Couture Super Strong Strip Lash Adhesive Clear 0.17 Oz (5 g) 24 Hour Mega Grip Eyelash Glue for Clusters Extensions & Strip Lashes with Brush Applicator Biotin-Infused Latex-Free
KISS$5.704.5★
House of Lashes Eyelash Glue - Latex-Free formual for Sensitive Eyes - Effective for All Day Wear Clear Lash Glue for Strip Lashes 2 Count
House of Lashes$17.644.4★
STACY LASH Sensitive Eyelash Extension Glue 0.17fl.oz/5ml / 5-6 Sec Drying time/Retention 4-5 Weeks/Black Adhesive/Lash Tech Supplies
STACY LASH$21.924.1★
What buyers say about hypoallergenic eyelash glue
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Adhesion”
“Love this eyelash bond and seal”
“They will stay all day”
“No major complaints”
“Easy to apply”
“it is easy to”
“I will say it is super effective though”
“Reasonable price”
“Dries fast”
“Doesn't irritate my skin”
What buyers complain about
“Did Not Stick”
“Dried up”
“Dont hold”
“My lashes came off every night”
“Doesn't work that well”
“then had the most egregious allergic reaction”
“Crappy product”
“Wasn't able to use it”
“I'd say it's water resistance only because I sweated a lot and nothing moved”
“Waste of money”
Top return reasons
Common questions
- Is hypoallergenic eyelash glue profitable to sell on Amazon United States?
- The niche generates $724K/yr across 11 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the hypoallergenic eyelash glue niche?
- 6 brands and 77 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in hypoallergenic eyelash glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Durability. The return rate is 0.4%.
- When does demand for hypoallergenic eyelash glue peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the hypoallergenic eyelash glue niche?
- Listings span $4.05–$21.92; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 22,858 reviews — the moat a new listing must climb.