Hypoallergenic Deodorant Men

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

661K

Growth, 90 days vs prior 90

+41.1%

Conversion, latest week

23.9%

Market size, estimated

$2.4Ma year

Peak month

July2.1× the quietest month

Top search term

vanicream deodorant331K searches a year

Listings sell for $15.13 on average, from $4.19 to $28.93. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $15.13 that is $227K to $303K a year per listing.

Average price

$15.13inside the $15 to $100 sweet spot

Price range

$4.19–$28.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

15,000–20,000

Revenue per listing a year

$227K–$303K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Deodorants & Antiperspirants. It carries 7,592 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#109in Deodorants & Antiperspirants

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,592per listing

Listings tracked

7

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

86 months