Hypoallergenic Beard Dye

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

6.8%

Market size, estimated

$184Ka year

Peak month

January5.3× the quietest month

Top search term

cleverman beard dye for men18K searches a year

Listings sell for $25.18 on average, from $7.98 to $49.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $25.18 that is $6K to $13K a year per listing.

Average price

$25.18inside the $15 to $100 sweet spot

Price range

$7.98–$49.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

0.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Hair Coloring Products. It carries 2,093 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#195in Hair Coloring Products

Average rating

3.89 starsAmazon United States average 4.42 stars

Average reviews

2,093per listing

Listings tracked

16

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months