Hyperpigmentation Serum

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

5.7%

Market size, estimated

$190Ka year

Peak month

March2.8× the quietest month

Top search term

olay vitamin c body lotion69K searches a year

Listings sell for $11.69 on average, from $9.06 to $17.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $11.69 that is $15K to $18K a year per listing.

Average price

$11.69under the $15 to $100 sweet spot

Price range

$9.06–$17.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,250–1,500

Revenue per listing a year

$15K–$18K

Returns

0.5%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Lotions. It carries 8,016 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#39in Lotions

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

8,016per listing

Listings tracked

7

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

59 months