Hygiene Lab

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +78.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

+78.1%

Conversion, latest week

6.3%

Market size, estimated

$168Ka year

Peak month

June2.2× the quietest month

Top search term

hygiene lab76K searches a year

Listings sell for $33.28 on average, from $24.02 to $64.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $33.28 that is $17K to $25K a year per listing.

Average price

$33.28inside the $15 to $100 sweet spot

Price range

$24.02–$64.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$17K–$25K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #600 within Deodorants & Antiperspirants. It carries 143 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#600in Deodorants & Antiperspirants

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

143per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months