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Hygiene Kit

Fail

Demand is soft, at -7.3% this quarter, so Hygiene Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$151K/yr125K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
58%top-5 click share · 11 brands · 13 sellers

Flapen Score

Hygiene Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Hygiene Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hygiene Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Hygiene Kit 125K times last year and spent an estimated $151K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
1.9%
Market size, estimated
$151Ka year
Peak month
December2.4× the quietest month
Top search term
hygiene kits for homeless in bulk62K searches a year

02 · Price

A sale here is worth $62.90.

Listings sell for $62.90 on average, from $17.15 to $178.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $62.90 that is $0 to $6K a year per listing.

Average price
$62.90inside the $15 to $100 sweet spot
Price range
$17.15–$178.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #863 within Bath & Bathing Accessories. It carries 129 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
8.0%
Average rank
#863in Bath & Bathing Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
129per listing
Listings tracked
21

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hygiene Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

11%

  • Brand 140%
  • Brand 225%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

Hygiene Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Hygiene Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hygiene kits for homeless in bulk62K/yr
  • bulk hygiene kits14K/yr
  • hygiene kits bulk9K/yr
  • homeless hygiene kit bulk8K/yr
  • bulk hygiene kits for homeless9K/yr
  • emergency hygiene kit5K/yr
  • hygiene kits for homeless11K/yr
  • hygiene kit bulk7K/yr

Reviews and returns

What reviews say buyers love and hate about Hygiene Kit

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
40%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Small items”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Hygiene Kit questions

Answered from the same tracked data.