Hygiene Kit
FailDemand is soft, at -7.3% this quarter, so Hygiene Kit is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $151K/yr125K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 13 sellers
Flapen Score
Hygiene Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Hygiene Kit is stronger. Inside it, weaker.
Market
The Hygiene Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Hygiene Kit 125K times last year and spent an estimated $151K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $151Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- hygiene kits for homeless in bulk62K searches a year
02 · Price
A sale here is worth $62.90.
Listings sell for $62.90 on average, from $17.15 to $178.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $62.90 that is $0 to $6K a year per listing.
- Average price
- $62.90inside the $15 to $100 sweet spot
- Price range
- $17.15–$178.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #863 within Bath & Bathing Accessories. It carries 129 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 8.0%
- Average rank
- #863in Bath & Bathing Accessories
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 129per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Hygiene Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
13
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
11%
- Brand 140%
- Brand 225%
- Brand 310%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 11%)
Demand
Hygiene Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Hygiene Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hygiene kits for homeless in bulk62K/yr
- bulk hygiene kits14K/yr
- hygiene kits bulk9K/yr
- homeless hygiene kit bulk8K/yr
- bulk hygiene kits for homeless9K/yr
- emergency hygiene kit5K/yr
- hygiene kits for homeless11K/yr
- hygiene kit bulk7K/yr
Reviews and returns
What reviews say buyers love and hate about Hygiene Kit
We read the reviews and the return reasons for every product selling here.
“Small items”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hygiene Kit questions
Answered from the same tracked data.









