Hydrogel Face Masks

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months

402K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

5.3%

Market size, estimated

$338Ka year

Peak month

December2.7× the quietest month

Top search term

loops face mask126K searches a year

Listings sell for $15.91 on average, from $2.95 to $33.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $15.91 that is $12K to $16K a year per listing.

Average price

$15.91inside the $15 to $100 sweet spot

Price range

$2.95–$33.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

0.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #414 within Masks. It carries 2,474 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

92%

Out of stock, average day

3.7%

Average rank

#414in Masks

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,474per listing

Listings tracked

38

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months