Is hydrocolloid face mask profitable to sell on Amazon United States?

The niche generates $120K/yr across 17 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (44/100).

How competitive is the hydrocolloid face mask niche?

13 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in hydrocolloid face mask?

Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Value For Money. The return rate is 0.6%.

When does demand for hydrocolloid face mask peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hydrocolloid face mask niche?

Listings span $5.53–$27.70; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 5,358 reviews — the moat a new listing must climb.

hydrocolloid face mask

Skip it

Soft demand (-4.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.41

avg listing price — sweet spot $15–$100

Price range

Good$5.53–$27.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$120K

$120K/yr · 212K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,357.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hydrocolloid face mask is a $120K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hydrocolloid face mask market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $134K–$168K; units × avg price
Conversion rate: 4.2%
Avg BSR: #123
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.7%
Avg brand age: 33 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

Breiboz28%
EIOM23%
Mighty Patch14%
TKTK10%
Coweroay5%
BIODANCE4%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hydrocolloid face mask search terms

full face pimple patch62K/yr -12.4%4.1% conv.
hydrocolloid face mask37K/yr +6.6%4.1% conv.
full face pimple patch mask20K/yr +1.3%3.0% conv.
pimple patch face mask13K/yr -0.7%2.8% conv.
whole face pimple patch14K/yr +4.4%3.5% conv.
hydrocolloid mask8K/yr +15.7%3.5% conv.
hydrocolloid full face patch13K/yr -22.3%1.7% conv.
full face hydrocolloid mask7K/yr -23.2%4.7% conv.
pimple patch mask5K/yr +20.7%3.2% conv.
full face acne patch6K/yr +22.2%3.1% conv.

All search terms

Top hydrocolloid face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Full Face Pimple Patches (5 Pack 25 Patches) XL Hydrocolloid Acne Patches for Whole Face Nose Chin Forehead Cheeks w/Tea Tree Oil&Salicylic Acid Large Invisible Zit Patches for Overnight Blemish Care

Breiboz$13.074.5★2,213 rev

EIOM Trouble Patch Mask Full Face Sheet Mask for Acne-Prone Skin | Sebum-Absorbing Oil Control Pore Purifying Tea Tree Biome Korean Skincare Acne Face Mask Hydrocolloid-Infused Sheet (20ml x 4)

EIOM$27.704.2★137 rev

Mighty Patch Hero Cosmetics Face XL Hydrocolloid Face Mask for Acne 5 Ct

Mighty Patch$19.264.4★3,653 rev

TKTK Large Pimple Patches for Face 7 Sizes XL Acne Patches Big Hydrocolloid Bandages for Body Chin Forehead Chest Back Zit Breakouts Hydrocolloid Patch (Strip Square Dot 126 Count)

TKTK$7.484.3★2,003 rev

TKTK Pimple Patches for Face 6 Sizes Hydrocolloid Acne Patch Variety Large Acne Stickers for Cheeks Forehead Chin Nose Back Blemishes Zit Breakouts (4 Shapes 356 Count)

TKTK$7.444.5★397 rev

Newest

by launch date

QUSTERE 580 Count Pimple Patches for Face Large Hydrocolloid Acne Patches Stickers Bandages Blemishes Zit Breakouts for Cheeks Forehead Chin Nose for Full Face & Body | 7 Sizes | 4 Shapes

QUSTERE$8.38820 rev

3mo ago

Hydrocolloid Roll Bandages 2IN x 5FT Extra Large Hydrocolloid Patch with Self-Adhesive Ultra Absorbent Cut-to-Size Flexible & Waterproof for Burn Blister Acne Care First Aid Kit Essential

KissYee$8.82785 rev

9mo ago

Hydrocolloid Roll for Wound Care Pimple Patch Roll Tape with Self-Adhesive Bed Sore Bandages Highly Absorbent for Burn Blister Acne Care Waterproof (2in x 8ft)

YHOVID$8.92225 rev

10mo ago

Dimora Medical Grade Hydrocolloid Bandage Roll (2in*16ft) Highly Absorbent Hydrocolloid Dressings for Wound Care Burn Blister Pimple Patches for Acne Care Waterproof & Cut to Size

Dimora$21.29465 rev

12mo ago

Pimple Patches for Face 0.66in*75in Big Acne Patches Hydrocolloid Roll Acne Pimple Patch Hydrocolloid Patch Bandages for Blemishes

CUKWUYBY$5.53337 rev

1y ago

What buyers say about hydrocolloid face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Great moisturizer”

Quality-Overall9%

“Excellent product”

Suitability Combination Skin9%

“Perfect for Sensitive Skin”

Value For Money9%

“Best value”

Soft Feel8%

“Feels really good”

Suitability Dry Skin5%

“It definitely works extremely well for dry skin”

Brightness/Shine/Glow5%

“Glowing Skin”

Ease Of Use4%

“Ease of use”

Advertised Vs Actual Product3%

“As described”

Efficiency3%

“It does the job”

What buyers complain about

Allergies9%

“Allergic reaction”

Adhesion/Stickiness8%

“Adhesive is not very strong”

Value For Money7%

“expensive”

Durability7%

“breaks apart”

Functionality-Overall6%

“Not Effective”

Ease Of Use5%

“making it hard to use”

Quality-Overall4%

“I thought it would be low quality”

Skin Health4%

“Also burned my face a bit”

Size-Overall3%

“Way too big”

Moist/Dry3%

“NOT hydrating”

Top return reasons

Value For Money17%

Functionality-Overall14%

Advertised Vs Actual Product12%

Adhesion/Stickiness7%

Size-Overall7%

Moist/Dry5%

Defective Material/Parts4%

Durability4%