Hydrating Toner

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

-32.3%

Conversion, latest week

17.0%

Market size, estimated

$88Ka year

Peak month

August7.9× the quietest month

Top search term

cerave toner for face32K searches a year

Listings sell for $11.09 on average, from $6.67 to $18.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,500 to 3,000 of them. At $11.09 that is $28K to $33K a year per listing.

Average price

$11.09under the $15 to $100 sweet spot

Price range

$6.67–$18.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

2,500–3,000

Revenue per listing a year

$28K–$33K

Returns

0.5%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Toners & Astringents. It carries 15,576 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#170in Toners & Astringents

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

15,576per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

99 months