Hydrating Sunscreen
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Hydrating Sunscreen is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $604K/yr339K searches / yr
- 90-day growth
- +77.1%search demand this quarter
- Competition
- 86%top-5 click share · 3 brands · 49 sellers
Flapen Score
Hydrating Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Hydrating Sunscreen is stronger. Inside it, weaker.
Market
The Hydrating Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Hydrating Sunscreen 339K times last year and spent an estimated $604K. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +77.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- +77.1%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $604Ka year
- Top search term
- aveeno sunscreen158K searches a year
02 · Price
A sale here is worth $14.96.
Listings sell for $14.96 on average, from $11.27 to $25.53. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $14.96 that is $60K to $75K a year per listing.
- Average price
- $14.96under the $15 to $100 sweet spot
- Price range
- $11.27–$25.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $60K–$75K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Sunscreens & Tanning Products. It carries 6,376 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #95in Sunscreens & Tanning Products
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,376per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Hydrating Sunscreen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 3 Fl Oz
- Price
- $11.27
- Rating
- 4.5/5
- Reviews
- 9,987
- Age
- 5y ago

Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 12 FI Oz
- Price
- $25.53
- Rating
- 4.5/5
- Reviews
- 9,987
- Age
- 5y ago

Aveeno Protect + Hydrate Face Sunscreen SPF 60 Broad Spectrum for Sensitive Skin Travel Size Water Resistant (80 minutes) Paraben Oxybenzone & Oil Free 2 fl oz
- Price
- $12.85
- Rating
- 4.5/5
- Reviews
- 8,548
- Age
- 5y ago

Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 2,979
- Age
- 5y ago

Aveeno Protect + Hydrate Moisturizing Sunscreen Lotion with Broad Spectrum SPF 30 & Prebiotic Oat Weightless Sweat & Water-Resistant Full Body Sunscreen Oxybenzone-Free 3.0 fl. oz
- Price
- $13.36
- Rating
- 4.6/5
- Reviews
- 910
- Age
- 5y ago
Trending
estimated 90-day click momentum
Aveeno Kids Continuous Protection Zinc Oxide Broad Spectrum Sunscreen Lotion for Kids Sensitive Skin. SPF 50 Oxybenzone Free Sunscreen Tear- and Sweat-Free and Water-Resistant Non-Greasy 3 Fl Oz
- Price
- $14.09
- Rating
- 4.5/5
- Reviews
- 10,193
- Age
- 7y ago

Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 2,979
- Age
- 5y ago

Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 3 Fl Oz
- Price
- $11.27
- Rating
- 4.5/5
- Reviews
- 9,987
- Age
- 5y ago

Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 12 FI Oz
- Price
- $25.53
- Rating
- 4.5/5
- Reviews
- 9,987
- Age
- 5y ago

CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces
- Price
- $13.52
- Rating
- 4.5/5
- Reviews
- 3,730
- Age
- 3y ago
Newest
by launch date
CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces
- Price
- $13.52
- Rating
- 4.5/5
- Reviews
- 3,730
- Age
- 3y ago

Aveeno Positively Radiant Face Moisturizer with SPF 30 Sunscreen Hydrating Facial Moisturizer with Soy Extract to Visibly Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 2.3 Fl Oz
- Price
- $16.73
- Rating
- 4.6/5
- Reviews
- 4,671
- Age
- 3y ago

Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 2,979
- Age
- 5y ago

Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 3 Fl Oz
- Price
- $11.27
- Rating
- 4.5/5
- Reviews
- 9,987
- Age
- 5y ago

Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 12 FI Oz
- Price
- $25.53
- Rating
- 4.5/5
- Reviews
- 9,987
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
49
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Aveeno87%
- Aveeno Baby8%
- CeraVe5%
Search terms
Top Hydrating Sunscreen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aveeno sunscreen158K/yr
- aveeno protect and hydrate spf 6025K/yr
- aveeno sunscreen spf 6027K/yr
- aveeno face sunscreen16K/yr
- aveeno sunscreen face20K/yr
- aveeno spf17K/yr
- hydrating sunscreen14K/yr
- sunscreen aveeno9K/yr
- cerave hydrating sheer sunscreen spf 307K/yr
- aveeno sunscreen lotion7K/yr
Reviews and returns
What reviews say buyers love and hate about Hydrating Sunscreen
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydrating Sunscreen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









