Hydrating Serum

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $508K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-48.4%

Conversion, latest week

7.4%

Market size, estimated

$508Ka year

Peak month

January9.4× the quietest month

Top search term

naked and thriving renew41K searches a year

Listings sell for $65.32 on average, from $9.66 to $143.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $65.32 that is $7K to $16K a year per listing.

Average price

$65.32inside the $15 to $100 sweet spot

Price range

$9.66–$143.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$7K–$16K

Returns

0.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #742 within Serums. It carries 9,957 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

9.9%

Average rank

#742in Serums

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

9,957per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months