hydrating mask
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$21.14avg listing price — sweet spot $15–$100
Price range
Great$11.93–$42.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 140K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Review moat
Bad18,149.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hydrating mask is a $75K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hydrating mask market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $85K–$106K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 2.8%
- Avg brand age
- 68 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
15
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
1%
- La Roche-Posay76%
- Paula's Choice10%
- Dermalogica6%
- BIODANCE3%
- No72%
- DRMTLGY2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top hydrating mask search terms
- la roche posay exfoliator39K/yr
- la roche posay mask21K/yr
- paulas choice mask12K/yr
- la roche posay exfoliating facial scrub13K/yr
- la roche posay exfoliant10K/yr
- la roche posay face mask12K/yr
- la roche posay scrub8K/yr
- la roche exfoliator8K/yr
- b5 mask5K/yr
- la roche posay face scrub5K/yr
Top hydrating mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Effaclar Clarifying Clay Face Mask for Oily Skin Unclogs Pores and Controls Shine Without Over-Drying Packaging May Vary
La Roche-Posay$20.304.6★2,331 rev
La Roche-Posay Effaclar Clarifying Solution Acne Toner with Salicylic Acid and Glycolic Acid Pore Refining Oily Skin Toner Gentle Exfoliant to Unclog Pores and Remove Dead Skin Cells
La Roche-Posay$17.844.7★8,333 rev
La Roche-Posay Effaclar Dual Acne Face Wash With 4% Benzoyl Peroxide & LHA Exfoliant Acne Treatment Help Clear & Prevent Blemishes Paraben Free & Oil Free Wash 6.76 Fl Oz
La Roche-Posay$18.524.6★924 rev
Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz
Dermalogica$19.454.6★13,251 rev
Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
Paula's Choice$32.134.5★115,281 rev
Newest
by launch date
La Roche-Posay Vitamin C Brightening Face Wash Gentle Foaming Facial Cleanser with Vitamin Cg and Vitamin B3 to Brighten and Even Skin Tone Vitamin C Face Wash that Cleanses Dirt & Makeup 200ml
La Roche-Posay$24.80623 rev
La Roche-Posay Effaclar Multi-Target Blemish Patches Hydrocolloid Pimple Patches For Face Shields Targets & Absorbs Suitable Under Makeup 22 Patches 12 Small Size & 10 Medium Size
La Roche-Posay$11.931,102 rev
La Roche-Posay Effaclar Dual Acne Face Wash With 4% Benzoyl Peroxide & LHA Exfoliant Acne Treatment Help Clear & Prevent Blemishes Paraben Free & Oil Free Wash 6.76 Fl Oz
La Roche-Posay$18.52924 rev
La Roche-Posay Cicaplast B5 Spray With Vitamin B5 Panthenol & Madecassoside Hydrating Face Mist For Skin Barrier Repair Soothing Touch-Free Face & Body Spray Sensitive Skin & Dermatologist Tested
La Roche-Posay$23.72825 rev
La Roche-Posay Mela B3 Gel Cleanser Formulated With Melasyl + Niacinamide + PHA Anti Aging Face Wash For Discoloration Dark Spots & Post Acne Marks Dark Spot Corrector Oil Free & Soap Free
La Roche-Posay$25.654,608 rev
Trending
90-day click momentumLa Roche-Posay Effaclar Clarifying Clay Face Mask for Oily Skin Unclogs Pores and Controls Shine Without Over-Drying Packaging May Vary
La Roche-Posay$20.304.6★
La Roche-Posay Effaclar Deep Cleansing Foaming Facial Cleanser Cream Cleanser & Daily Face Wash for Oily Skin & Acne Prone Skin to Minimize Look of Pores
La Roche-Posay$23.624.6★
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea
BIODANCE$16.124.5★
BIODANCE Hydro Cera-nol Real Deep Mask Hydrating Overnight Hydrogel Face Mask Moisturizing Redness Reducing Quick Soothing After Sun Care Sunburn Relief Korean Skin Care |1.19oz(34g) x4ea
BIODANCE$16.524.6★
Paulas Choice Skin Perfecting 25% AHA + 2% BHA Face Exfoliant Peel Facial Exfoliant Peel Rinse Off Treatment All Skin Types Fragrance-Free 1 Oz
Paula's Choice$42.874.4★
What buyers say about hydrating mask
What buyers praise and complain about, mined from review topics.What buyers love
“gentle for sensitive skin”
“dries quickly”
“Goes on smooth”
“Nice product with great results”
“This is a really good exfoliator”
“Great value”
“it gives you a nice glow”
“Great cleanser”
“Exactly as described”
“Goes on easy”
What buyers complain about
“Allergic reaction”
“Price high”
“breaks apart”
“Extremely small”
“NOT hydrating”
“Burned my face”
“Did not work”
“Not quality”
“Difficult to put on”
“my skin has become so dry”
Top return reasons
Common questions
- Is hydrating mask profitable to sell on Amazon United States?
- The niche generates $75K/yr across 21 tracked products. 90-day search growth is -12.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the hydrating mask niche?
- 7 brands and 15 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in hydrating mask?
- Top complaints mined from reviews: Allergies, Value For Money, Durability. The return rate is 0.6%.
- When does demand for hydrating mask peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the hydrating mask niche?
- Listings span $11.93–$42.87; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 18,149 reviews — the moat a new listing must climb.