Hydrating Mask

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

2.5%

Market size, estimated

$75Ka year

Peak month

January1.6× the quietest month

Top search term

la roche posay exfoliator39K searches a year

Listings sell for $21.14 on average, from $11.93 to $42.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.14 that is $2K to $5K a year per listing.

Average price

$21.14inside the $15 to $100 sweet spot

Price range

$11.93–$42.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #76 within Cleansers. It carries 18,149 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#76in Cleansers

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

18,149per listing

Listings tracked

21

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months