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Hydrafacial Machine

Fail

The top 5 brands take 100% of clicks, so Hydrafacial Machine is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$2.0M/yr888K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
86%top-5 click share · 5 brands · 23 sellers

Flapen Score

Hydrafacial Machine against its category

The dotted line is the Beauty & Personal Care average. Past it, Hydrafacial Machine is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrafacial Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Hydrafacial Machine 888K times last year and spent an estimated $2.0M. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
888K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
0.8%
Market size, estimated
$2.0Ma year
Peak month
June1.4× the quietest month
Top search term
shark facial pro glow113K searches a year

02 · Price

A sale here is worth $269.27.

Listings sell for $269.27 on average, from $172.32 to $342.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $269.27 that is $67K to $135K a year per listing.

Average price
$269.27above the $15 to $100 sweet spot
Price range
$172.32–$342.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$67K–$135K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #85 within Salon & Spa Equipment. It carries 996 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#85in Salon & Spa Equipment
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
996per listing
Listings tracked
9

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hydrafacial Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Hydrafacial Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hydrafacial Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark facial pro glow113K/yr
  • hydrafacial machine203K/yr
  • hydrafacial84K/yr
  • facial machine68K/yr
  • hydrafacial machine professional63K/yr
  • hydro facial machine46K/yr
  • shark facial34K/yr
  • hydra facial machine32K/yr
  • shark face27K/yr
  • hydrodermabrasion machine28K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrafacial Machine

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Value For Money”
4.9%of orders come back
“Not worth the price”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hydrafacial Machine questions

Answered from the same tracked data.