Is hyaluronic acid mask profitable to sell on Amazon United States?

The niche generates $368K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (48/100).

How competitive is the hyaluronic acid mask niche?

4 brands and 43 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hyaluronic acid mask?

Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.

When does demand for hyaluronic acid mask peak?

Demand peaks in Feb–Mar–May–Jun; the busiest month runs 3.7× the quietest.

What does it cost to enter the hyaluronic acid mask niche?

Listings span $2.95–$32.06; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 3,018 reviews — the moat a new listing must climb.

hyaluronic acid mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.68

avg listing price — sweet spot $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$2.95–$32.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good$368K

$368K/yr · 381K searches

Review moat

Okay3,018.25

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hyaluronic acid mask is a $368K/yr Amazon United States market (381K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hyaluronic acid mask market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $354K–$442K; units × avg price
Conversion rate: 5.5%
Avg BSR: #223
Page quality: 0%
Prime: 88%
Sponsored: 71%
Out of stock: 0.2%
Avg brand age: 47 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

MEDIHEAL76%
Neutrogena16%
BIODANCE6%
SimplyVital3%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +0.1% search growth over the last 90 days.

Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 3.7×

Open Trend

Top hyaluronic acid mask search terms

mediheal face mask150K/yr -0.2%5.6% conv.
mediheal mask43K/yr +32.8%5.5% conv.
neutrogena face mask44K/yr -2.1%2.4% conv.
mediheal sheet mask25K/yr +1.1%4.2% conv.
neutrogena mask19K/yr -9.1%2.8% conv.
neutrogena hydro boost mask19K/yr -21.1%2.1% conv.
hyaluronic acid mask17K/yr -3.8%1.1% conv.
neutrogena hydro boost face mask15K/yr -23.3%2.6% conv.
face sheet masks skincare neutrogena5K/yr -0.3%2.1% conv.
face mask mediheal5K/yr +42.2%7.9% conv.

All search terms

Top hyaluronic acid mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEDIHEAL Essential Face Mask [Madecassoside] Blemish Repair 10 pcs. with 98% Purity Madecassoside & Hyaluronic Acid - Soothing Care Hydrating- Travel Essentials Vegan Formula Korean Sheet Mask

MEDIHEAL$15.574.6★544 rev

Mediheal Essential Face Mask [Hyaluronic Acid] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask

MEDIHEAL$15.264.8★89 rev

MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask

MEDIHEAL$15.184.8★258 rev

Neutrogena Hydro Boost Hydrating Face Mask 100% Hydrogel Sheet Moisturizing Instantly Quench Dry Skin Gentle Noncomedogenic Skin Care Mask 12 pack of 1 oz

Neutrogena$32.064.3★3,742 rev

Mediheal Sheet Mask Essential HERO 20 Pack (Collagen Tea Tree Vita Hyaluronate)| Korean Skincare Facial Sheet Mask Combo Moisturizing Soothing and for Blemishes

MEDIHEAL$31.174.7★3,637 rev

Newest

by launch date

NEUTROGENA HYDRO BOOST FACE MASK

Neutrogena$8.95133 rev

6mo ago

Mediheal Best Korean Hyaluronate Watermide Essential Face Mask - Hydrating and Moisturizing Sheet Masks With Hyalu Active 3x For All Skin Types (10 Count)

MEDIHEAL$19.00209 rev

11mo ago

Mediheal Essential Face Mask [Hyaluronic Acid] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask

MEDIHEAL$15.2689 rev

1y ago

MEDIHEAL Essential Face Mask [PDRN] Healthy Glow 10 pcs. with 99% Purity White Rose PDRN for Glass Skin Pore Care Skin Firming - Home Skin Care & Vegan Formula Korean Beauty Sheet Mask

MEDIHEAL$14.29175 rev

1y ago

MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask

MEDIHEAL$15.18258 rev

1y ago

What buyers say about hyaluronic acid mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“Nice hydration”

Suitability Combination Skin12%

“Perfect for Sensitive Skin”

Soft Feel11%

“Feels really good”

Quality-Overall8%

“Great quality mask”

Suitability Dry Skin7%

“Good for dry skin”

Brightness/Shine/Glow7%

“Glowing Skin”

Value For Money5%

“Great value”

Advertised Vs Actual Product3%

“As described”

Ease Of Use3%

“Ease of use”

Efficiency2%

“It does the job”

What buyers complain about

Allergies11%

“Very irritating”

Durability9%

“breaks apart”

Value For Money7%

“Expensive”

Ease Of Use6%

“making it hard to use”

Moist/Dry5%

“It is not moisturizing”

Quality-Overall4%

“Not quality”

Adhesion/Stickiness4%

“wouldnt stick”

Grip3%

“it slips off”

Skin Health3%

“Developed rash burnt my skin”

Functionality-Overall3%

“Did not work”

Top return reasons

Value For Money19%

Advertised Vs Actual Product13%

Functionality-Overall13%

Moist/Dry5%

Size-Overall5%

Defective Material/Parts5%

Adhesion/Stickiness4%

Durability4%

Skin Health4%

Suitability Humid Weather2%

Common questions

Is hyaluronic acid mask profitable to sell on Amazon United States?: The niche generates $368K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (48/100).
How competitive is the hyaluronic acid mask niche?: 4 brands and 43 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hyaluronic acid mask?: Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.
When does demand for hyaluronic acid mask peak?: Demand peaks in Feb–Mar–May–Jun; the busiest month runs 3.7× the quietest.
What does it cost to enter the hyaluronic acid mask niche?: Listings span $2.95–$32.06; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 3,018 reviews — the moat a new listing must climb.

hyaluronic acid mask

hyaluronic acid mask market data

Competition & brand share

Demand & seasonality

Top hyaluronic acid mask search terms

Top hyaluronic acid mask products on Amazon

Top sellers

Newest

Trending

What buyers say about hyaluronic acid mask

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care