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Hyaluronic Acid Lip Balm

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -37.4% this quarter, so Hyaluronic Acid Lip Balm is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$87K/yr151K searches / yr
90-day growth
-37.4%search demand this quarter
Competition
41%top-5 click share · 32 brands · 171 sellers

Flapen Score

Hyaluronic Acid Lip Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Hyaluronic Acid Lip Balm is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyaluronic Acid Lip Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Hyaluronic Acid Lip Balm 151K times last year and spent an estimated $87K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-37.4%
Conversion, latest week
4.5%
Market size, estimated
$87Ka year
Peak month
January3.6× the quietest month
Top search term
hyaluronic acid lip balm51K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $4.06 to $38.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.92 that is $1K to $3K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$4.06–$38.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Lip Care. It carries 6,461 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#156in Lip Care
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
6,461per listing
Listings tracked
47

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Hyaluronic Acid Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

171

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

41%

Top 20: 79%

Open market

43%

  • Brand 116%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Hyaluronic Acid Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Hyaluronic Acid Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hyaluronic acid lip balm51K/yr
  • hyaluronic lip balm19K/yr
  • marin lip treatment25K/yr
  • hyaluronic lip8K/yr
  • lip healing ointment5K/yr
  • lip balm lip treatment4K/yr
  • medical grade lip repair7K/yr
  • lip smoother3K/yr
  • lip rescue4K/yr
  • split lip repair3K/yr

Reviews and returns

What reviews say buyers love and hate about Hyaluronic Acid Lip Balm

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“Bone Dry”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hyaluronic Acid Lip Balm questions

Answered from the same tracked data.