Hyaluronic Acid Lip Balm
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -37.4% this quarter, so Hyaluronic Acid Lip Balm is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $87K/yr151K searches / yr
- 90-day growth
- -37.4%search demand this quarter
- Competition
- 41%top-5 click share · 32 brands · 171 sellers
Flapen Score
Hyaluronic Acid Lip Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Hyaluronic Acid Lip Balm is stronger. Inside it, weaker.
Market
The Hyaluronic Acid Lip Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Hyaluronic Acid Lip Balm 151K times last year and spent an estimated $87K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -37.4%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $87Ka year
- Peak month
- January3.6× the quietest month
- Top search term
- hyaluronic acid lip balm51K searches a year
02 · Price
A sale here is worth $12.92.
Listings sell for $12.92 on average, from $4.06 to $38.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.92 that is $1K to $3K a year per listing.
- Average price
- $12.92under the $15 to $100 sweet spot
- Price range
- $4.06–$38.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Lip Care. It carries 6,461 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #156in Lip Care
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 6,461per listing
- Listings tracked
- 47
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Hyaluronic Acid Lip Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neutrogena Hydro Boost Hydrating Lip Sleeping Mask with Hyaluronic Acid Clear Overnight and Daily Moisturizing Treatment for Very Dry Lips Fragrance Free Squeeze Tube Lip Balm 0.35 oz
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 696
- Age
- 4y ago

Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
- Price
- $27.11
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

NIVEA Dewy Lip Balm with Hyaluronic Acid Lightweight and Ultra-Hydrating for All Day Moisture Leaves Visibly Less Noticeable Lip Lines and No Waxy Feel 0.18 Oz Pack of 4
- Price
- $15.93
- Rating
- 4.6/5
- Reviews
- 9,805
- Age
- 2y ago

La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
- Price
- $9.60
- Rating
- 4.4/5
- Reviews
- 8,015
- Age
- 12y ago

NIVEA Glowy Lips Vegan Lip Balm with Hyaluronic Acid Vitamin E and Magnolia Extract Moisturizing Lip Balm Instantly Boosts Natural Lip Glow 0.35 Fl Oz Tube
- Price
- $4.91
- Rating
- 4.2/5
- Reviews
- 140
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz
- Price
- $11.56
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 9mo ago

NIVEA Glowy Lips Vegan Lip Balm with Hyaluronic Acid Vitamin E and Magnolia Extract Moisturizing Lip Balm Instantly Boosts Natural Lip Glow 0.35 Fl Oz Tube
- Price
- $4.91
- Rating
- 4.2/5
- Reviews
- 140
- Age
- 8mo ago

EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
- Price
- $23.87
- Rating
- 4.6/5
- Reviews
- 2,636
- Age
- 1y ago

Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz
- Price
- $12.68
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 5mo ago

Summer Fridays Lip Butter Balm - Conditioning Lip Mask and Lip Balm for Instant Moisture Shine and Hydration - Sheer-Tinted Soothing Lip Care - Vanilla (.5 Oz)
- Price
- $23.99
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 5y ago
Newest
by launch date
Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz
- Price
- $12.68
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 5mo ago

NIVEA Glowy Lips Vegan Lip Balm with Hyaluronic Acid Vitamin E and Magnolia Extract Moisturizing Lip Balm Instantly Boosts Natural Lip Glow 0.35 Fl Oz Tube
- Price
- $4.91
- Rating
- 4.2/5
- Reviews
- 140
- Age
- 8mo ago

Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz
- Price
- $11.56
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 9mo ago

MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Clear Crave (Crystal Clear)
- Price
- $6.78
- Rating
- 4.3/5
- Reviews
- 6,720
- Age
- 1y ago

MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Pink Drip (Sheer Baby Pink)
- Price
- $6.80
- Rating
- 4.3/5
- Reviews
- 6,720
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
171
Est. top-5 brand share
53%
Top 20: 92%
Est. top-5 click share
41%
Top 20: 79%
Open market
43%
- Neutrogena16%
- NIVEA14%
- Nécessaire10%
- La Roche-Posay7%
- MAYBELLINE6%
- O'Keeffe's5%
Demand
Hyaluronic Acid Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Hyaluronic Acid Lip Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hyaluronic acid lip balm51K/yr
- hyaluronic lip balm19K/yr
- marin lip treatment25K/yr
- hyaluronic lip8K/yr
- lip healing ointment5K/yr
- lip balm lip treatment4K/yr
- medical grade lip repair7K/yr
- lip smoother3K/yr
- lip rescue4K/yr
- split lip repair3K/yr
Reviews and returns
What reviews say buyers love and hate about Hyaluronic Acid Lip Balm
We read the reviews and the return reasons for every product selling here.
“Bone Dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hyaluronic Acid Lip Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









