Hyaluronic Acid for Lips
FailThe top 5 brands take 94% of clicks, so Hyaluronic Acid for Lips is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $105K/yr268K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 66 sellers
Flapen Score
Hyaluronic Acid for Lips against its category
The dotted line is the Beauty & Personal Care average. Past it, Hyaluronic Acid for Lips is stronger. Inside it, weaker.
Market
The Hyaluronic Acid for Lips market on Amazon at a glance
Shoppers on Amazon United States searched for Hyaluronic Acid for Lips 268K times last year and spent an estimated $105K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $105Ka year
- Top search term
- neutrogena lip gloss65K searches a year
02 · Price
A sale here is worth $13.73.
Listings sell for $13.73 on average, from $7.40 to $38.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.73 that is $3K to $7K a year per listing.
- Average price
- $13.73under the $15 to $100 sweet spot
- Price range
- $7.40–$38.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #222 within Lips. It carries 5,866 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 83%
- Out of stock, average day
- 2.7%
- Average rank
- #222in Lips
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 5,866per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hyaluronic Acid for Lips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nelux Lip Plumper Nelux Hyaluronic Acid Lip Plumper Instant Hydration While Visibly Cosmetics Boosting Fullness and Smoothness Natural Lip Plumpers Without Sticky Glosses and Painful Tingles
- Price
- $22.77
- Rating
- 2.9/5
- Reviews
- 88
- Age
- 5mo ago

Neutrogena Hydro Boost Moisturizing Lip Gloss Hydrating Non-Stick and Non-Drying Luminous Tinted Lip Shine with Hyaluronic Acid to Soften and Condition Lips 90 Pink Mocha Color 0.10 oz
- Price
- $8.09
- Rating
- 4.4/5
- Reviews
- 8,215
- Age
- 8y ago

Neutrogena MoistureShine Lip Soother Gloss with SPF 20 Sun Protection High Gloss Tinted Lip Moisturizer with Hydrating Glycerin and Soothing Cucumber for Dry Lips Glow 70 .35 oz
- Price
- $17.55
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 9y ago

Neutrogena Hydro Boost Lip Oil Hyaluronic Acid Hydrates and Nourishes Mirror-Like Shine for Fuller-Looking Lips Tinted Gloss Adds Pop of Color Formulated Without Parabens Light Pink .2 fl oz
- Price
- $8.53
- Rating
- 4.5/5
- Reviews
- 1,967
- Age
- 2y ago

Neutrogena MoistureShine Lip Soother Gloss with SPF 20 Sun Protection High Gloss Tinted Lip Moisturizer with Hydrating Glycerin & Soothing Cucumber for Dry Cracked Lips Glaze 60 .35 oz
- Price
- $7.42
- Rating
- 4.4/5
- Reviews
- 4,550
- Age
- 18y ago
Trending
estimated 90-day click momentum
Neutrogena High Shine Glossy Lip Nourishing Lip Gloss with Maracuja Oil Antioxidant Vitamin E & Vitamins Non-Retractable Buildable Pigmented Color Rose Petal 0.07 oz
- Price
- $9.05
- Rating
- 4.2/5
- Reviews
- 334
- Age
- 1y ago

Neutrogena Hydro Boost Hydrating Lip Shine 30 Flushed Coral Color 0.10 Oz
- Price
- $9.25
- Rating
- 4.4/5
- Reviews
- 8,215
- Age
- 10y ago

Nelux Lip Plumper Nelux Hyaluronic Acid Lip Plumper Instant Hydration While Visibly Cosmetics Boosting Fullness and Smoothness Natural Lip Plumpers Without Sticky Glosses and Painful Tingles
- Price
- $22.77
- Rating
- 2.9/5
- Reviews
- 88
- Age
- 5mo ago

Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
- Price
- $27.11
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

Neutrogena MoistureShine Lip Soother Gloss with SPF 20 Sun Protection High Gloss Tinted Lip Moisturizer with Hydrating Glycerin and Soothing Cucumber for Dry Lips Glow 70 .35 oz
- Price
- $17.55
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 9y ago
Newest
by launch date
Nelux Lip Plumper Nelux Hyaluronic Acid Lip Plumper Instant Hydration While Visibly Cosmetics Boosting Fullness and Smoothness Natural Lip Plumpers Without Sticky Glosses and Painful Tingles
- Price
- $22.77
- Rating
- 2.9/5
- Reviews
- 88
- Age
- 5mo ago

LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 010 pH Cristal Ice
- Price
- $10.70
- Rating
- 4.4/5
- Reviews
- 3,573
- Age
- 1y ago

RoC Derm Correxion Lip Volumizer - Lip Plumper Peptide Treatment with Hyaluronic Acid & Vitamin E + Line Smoothing Eye Cream Packette
- Price
- $22.74
- Rating
- 3.8/5
- Reviews
- 2,433
- Age
- 1y ago

Neutrogena Hydro Boost Hyaluronic Acid Lip Balm Nourishing Vitamin E Leaves Lips Feeling Hydrated Sheer Pink Tinted Color with a Sweet Berry Flavor Sheer Berry 0.5 oz
- Price
- $9.25
- Rating
- 4.3/5
- Reviews
- 1,209
- Age
- 1y ago

Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
- Price
- $27.11
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
66
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
3%
- Neutrogena55%
- Nelux30%
- Nécessaire3%
- The Ordinary3%
- Nature Republic3%
- L'Oreal Paris3%
- Open — no brand owns it (2 brands, 3%)
Demand
Hyaluronic Acid for Lips search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hyaluronic Acid for Lips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neutrogena lip gloss65K/yr
- nelux lip plumper42K/yr
- hyaluronic acid for lips31K/yr
- hyaluronic acid lip plumper20K/yr
- hyaluronic acid serum for lips11K/yr
- lip plumper with hyaluronic acid8K/yr
- hyaluronic acid lips8K/yr
- hyaluronic lip serum7K/yr
- neutrogena lip soother6K/yr
- nelux9K/yr
Reviews and returns
What reviews say buyers love and hate about Hyaluronic Acid for Lips
We read the reviews and the return reasons for every product selling here.
“Not very hydrating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hyaluronic Acid for Lips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









