Is hyaluronic acid face mask profitable to sell on Amazon United States?

The niche generates $128K/yr across 50 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the hyaluronic acid face mask niche?

29 brands and 93 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in hyaluronic acid face mask?

Top complaints mined from reviews: Allergies, Durability, Moist/Dry. The return rate is 0.9%.

When does demand for hyaluronic acid face mask peak?

Demand peaks in Feb–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the hyaluronic acid face mask niche?

Listings span $3.09–$28.29; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 5,705 reviews — the moat a new listing must climb.

hyaluronic acid face mask

Worth a look

Shows low returns (0.9%), but soft demand (-16.5% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Good$13.45

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.09–$28.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$128K

$128K/yr · 213K searches

Review moat

Bad5,705.36

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hyaluronic acid face mask is a $128K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hyaluronic acid face mask market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $168K–$202K; units × avg price
Conversion rate: 4.5%
Avg BSR: #392
Page quality: 0%
Prime: 98%
Sponsored: 86%
Out of stock: 1.2%
Avg brand age: 45 months
Avg seller age: 129 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

34%

Top 20: 68%

Open market

41%

Burt's Bees22%
ZealSea12%
medicube8%
Freeman7%
BIODANCE6%
SHVYOG5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -16.5% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top hyaluronic acid face mask search terms

burts bees face mask30K/yr -9.3%5.3% conv.
face mask cream21K/yr +3.3%2.1% conv.
face masks for teens38K/yr -51.3%5.4% conv.
hyaluronic acid face mask20K/yr -15.4%3.3% conv.
teen face masks19K/yr -28.5%5.1% conv.
cream face mask10K/yr -11.4%1.5% conv.
whitening face mask8K/yr +14.7%1.8% conv.
face skin treatment mask5K/yr +46.0%0.1% conv.
liquid face mask6K/yr -1.5%1.6% conv.
bulk sheet masks7K/yr -19.0%0.9% conv.

All search terms

Top hyaluronic acid face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each

Burt's Bees$8.364.7★18,995 rev

ZealSea Face Mask Skincare Facial Sheet Mask Spa Gifts for Kids Girls Women

ZealSea$9.394.7★7,578 rev

12 Pack Face Masks for Women Hydrating & Moisturizing Facial Mask for Skincare Bulk Sheet Mask Spa Party Supplies for Teen Girls Birthday Gifts for Women Sleepover Party Skin Care Gifts to Her

VESPRO$8.024.7★135 rev

ZealSea EWG Face Mask Skincare Set Spa Sleepover Party Gifts for Teen Girl

ZealSea$14.444.7★337 rev

SHVYOG Turmeric Vitamin C Clay Mask with Kaolin Clay for Dull & Blemish-Prone Skin Deep Cleansing Facial Mask Face Masks Skincare for Controlling Oil and Refining Pores 5.29 Oz 150g

SHVYOG$10.794.4★11,745 rev

Newest

by launch date

Gifts for Women Face Mask Skin Care Set 36 Pcs Teens Girl Gifts Moisturize Hydrate Face Mask Set Spa Gift Set Self Care Valentines Mothers Day Birthday ( Face Masks Lip & Eye Patches Face Essense)

ZKONLY$14.7565 rev

7mo ago

12 Pack Face Masks for Women Hydrating & Moisturizing Facial Mask for Skincare Bulk Sheet Mask Spa Party Supplies for Teen Girls Birthday Gifts for Women Sleepover Party Skin Care Gifts to Her

VESPRO$8.02135 rev

7mo ago

medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz

medicube$17.001,714 rev

8mo ago

ZealSea EWG Face Mask Skincare Set Spa Sleepover Party Gifts for Teen Girl

ZealSea$14.44337 rev

11mo ago

BeYoutiful 10 Face Mask Gift Set for Kids and Teens Hydrating Sheet Masks

BeYoutiful$14.73429 rev

1y ago

What buyers say about hyaluronic acid face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Dries fast”

Soft Feel12%

“Makes my skin soft”

Suitability Combination Skin12%

“It works well for my sensitive skin”

Quality-Overall10%

“Great quality the prices is affordable —I recommend this product”

Brightness/Shine/Glow7%

“Great shine”

Suitability Dry Skin6%

“It definitely works extremely well for dry skin”

Value For Money5%

“Great deal”

Ease Of Use3%

“Ease of use”

Smell2%

“Fragrance free”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Allergies11%

“Very irritating”

Durability6%

“breaks apart”

Moist/Dry5%

“doesn't dry as well”

Value For Money5%

“not worth the cost”

Ease Of Use5%

“Difficult to use”

Size-Overall4%

“So small”

Skin Health4%

“Burns the face”

Quality-Overall4%

“This feels very low quality”

Adhesion/Stickiness3%

“wouldnt stick”

Functionality-Overall3%

“No results”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product13%

Value For Money11%

Moist/Dry6%

Size-Overall5%

Adhesion/Stickiness4%