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Hyaluronic Acid Cleanser

Fail

The top 5 brands take 100% of clicks, so Hyaluronic Acid Cleanser is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$657K/yr429K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
68%top-5 click share · 3 brands · 627 sellers

Flapen Score

Hyaluronic Acid Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Hyaluronic Acid Cleanser is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyaluronic Acid Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Hyaluronic Acid Cleanser 429K times last year and spent an estimated $657K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $657K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
11.0%
Market size, estimated
$657Ka year
Peak month
November2.0× the quietest month
Top search term
neutrogena hydro boost face wash87K searches a year

02 · Price

A sale here is worth $13.96.

Listings sell for $13.96 on average, from $8.01 to $27.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $13.96 that is $56K to $70K a year per listing.

Average price
$13.96under the $15 to $100 sweet spot
Price range
$8.01–$27.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$56K–$70K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Cleansers. It carries 5,565 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#190in Cleansers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,565per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Hyaluronic Acid Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

627

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 224%
  • Brand 315%
  • Open — no brand owns it (0%)

Demand

Hyaluronic Acid Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Hyaluronic Acid Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neutrogena hydro boost face wash87K/yr
  • loreal face wash53K/yr
  • derma e face wash38K/yr
  • neutrogena hydro boost cleanser36K/yr
  • neutrogena face wash cleansing29K/yr
  • hydro boost face wash25K/yr
  • hydroboost face wash20K/yr
  • neutrogena hydro boost gel cleanser15K/yr
  • neutrogena hydro boost hydrating gel cleanser10K/yr
  • loreal cleanser10K/yr

Reviews and returns

What reviews say buyers love and hate about Hyaluronic Acid Cleanser

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Cleansing”
13%of negative reviews mention “Smell”
0.5%of orders come back
“Smell is horrible”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hyaluronic Acid Cleanser questions

Answered from the same tracked data.