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Hyaluronic Acid Body Lotion

Fail

The top 5 brands take 99% of clicks, so Hyaluronic Acid Body Lotion is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$481K/yr307K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
76%top-5 click share · 6 brands · 101 sellers

Flapen Score

Hyaluronic Acid Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Hyaluronic Acid Body Lotion is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyaluronic Acid Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Hyaluronic Acid Body Lotion 307K times last year and spent an estimated $481K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
9.8%
Market size, estimated
$481Ka year
Peak month
December2.4× the quietest month
Top search term
hyaluronic acid body lotion41K searches a year

02 · Price

A sale here is worth $16.00.

Listings sell for $16.00 on average, from $6.50 to $33.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $16.00 that is $32K to $40K a year per listing.

Average price
$16.00inside the $15 to $100 sweet spot
Price range
$6.50–$33.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$32K–$40K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Creams. It carries 21,008 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#174in Creams
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
21,008per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Hyaluronic Acid Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

101

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 214%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 61%

Demand

Hyaluronic Acid Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Hyaluronic Acid Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hyaluronic acid body lotion41K/yr
  • neutrogena body lotion46K/yr
  • neutrogena lotion40K/yr
  • hyaluronic acid lotion30K/yr
  • neutrogena hydro boost body gel cream27K/yr
  • olay hyaluronic body lotion24K/yr
  • body lotion with hyaluronic acid13K/yr
  • neutrogena hydro boost lotion12K/yr
  • neutrogena lotion hydro boost5K/yr
  • lotion with hyaluronic acid7K/yr

Reviews and returns

What reviews say buyers love and hate about Hyaluronic Acid Body Lotion

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
21%of negative reviews mention “Smell”
0.3%of orders come back
“Overpowering Scent”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hyaluronic Acid Body Lotion questions

Answered from the same tracked data.