Hyaluronic Acid
FailThe top 5 brands take 97% of clicks, so Hyaluronic Acid is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $15.7M/yr10.0M searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 87%top-5 click share · 6 brands · 28 sellers
Flapen Score
Hyaluronic Acid against its category
The dotted line is the Beauty & Personal Care average. Past it, Hyaluronic Acid is stronger. Inside it, weaker.
Market
The Hyaluronic Acid market on Amazon at a glance
Shoppers on Amazon United States searched for Hyaluronic Acid 10.0M times last year and spent an estimated $15.7M. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.7M a year.
- Searches, last 12 months
- 10.0M
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $15.7Ma year
- Peak month
- March1.8× the quietest month
- Top search term
- hyaluronic acid2.1M searches a year
02 · Price
A sale here is worth $15.51.
Listings sell for $15.51 on average, from $5.86 to $36.41. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 125,000 to 150,000 of them. At $15.51 that is $1.9M to $2.3M a year per listing.
- Average price
- $15.51inside the $15 to $100 sweet spot
- Price range
- $5.86–$36.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 125,000–150,000
- Revenue per listing a year
- $1.9M–$2.3M
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Serums. It carries 28,944 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Serums
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 28,944per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Hyaluronic Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz
- Price
- $9.66
- Rating
- 4.7/5
- Reviews
- 38,201
- Age
- 9y ago

Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Ultra Hydrating Serum Facial Moisturizer for Plumper Skin Skin Care for Face
- Price
- $5.93
- Rating
- 4.7/5
- Reviews
- 17,112
- Age
- 5y ago

Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Ultra hydrating Serum Facial Moisturizer for Plumper Skin Skin Care for Face
- Price
- $11.82
- Rating
- 4.7/5
- Reviews
- 17,112
- Age
- 5y ago

La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free
- Price
- $36.41
- Rating
- 4.6/5
- Reviews
- 32,129
- Age
- 8y ago

Hyaluronic Acid Serum 8 fl oz And 2 fl oz Made From Pure Hyaluronic Acid Anti Aging/Wrinkle Ultra-Hydrating Moisturizer That Reduces Dry Skin Manufactured In USA
- Price
- $19.91
- Rating
- 4.6/5
- Reviews
- 12,834
- Age
- 6y ago
Trending
estimated 90-day click momentum
Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Ultra hydrating Serum Facial Moisturizer for Plumper Skin Skin Care for Face
- Price
- $11.82
- Rating
- 4.7/5
- Reviews
- 17,112
- Age
- 5y ago

The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 1 Fl Oz
- Price
- $19.07
- Rating
- 4.7/5
- Reviews
- 2,670
- Age
- 3y ago

Hyaluronic Acid Serum 8 fl oz And 2 fl oz Made From Pure Hyaluronic Acid Anti Aging/Wrinkle Ultra-Hydrating Moisturizer That Reduces Dry Skin Manufactured In USA
- Price
- $19.91
- Rating
- 4.6/5
- Reviews
- 12,834
- Age
- 6y ago

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz
- Price
- $9.66
- Rating
- 4.7/5
- Reviews
- 38,201
- Age
- 9y ago

The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $5.86
- Rating
- 4.7/5
- Reviews
- 60,215
- Age
- 9y ago
Newest
by launch date
The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 1 Fl Oz
- Price
- $19.07
- Rating
- 4.7/5
- Reviews
- 2,670
- Age
- 3y ago

Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Ultra Hydrating Serum Facial Moisturizer for Plumper Skin Skin Care for Face
- Price
- $5.93
- Rating
- 4.7/5
- Reviews
- 17,112
- Age
- 5y ago

Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Ultra hydrating Serum Facial Moisturizer for Plumper Skin Skin Care for Face
- Price
- $11.82
- Rating
- 4.7/5
- Reviews
- 17,112
- Age
- 5y ago

Hyaluronic Acid Serum 8 fl oz And 2 fl oz Made From Pure Hyaluronic Acid Anti Aging/Wrinkle Ultra-Hydrating Moisturizer That Reduces Dry Skin Manufactured In USA
- Price
- $19.91
- Rating
- 4.6/5
- Reviews
- 12,834
- Age
- 6y ago

Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides Hydrating Face Serum for Dry Skin Fragrance Free 1 Ounce
- Price
- $17.08
- Rating
- 4.6/5
- Reviews
- 30,939
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
28
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- The Ordinary62%
- Good Molecules23%
- La Roche-Posay5%
- SenAllis Cosmetics4%
- CeraVe4%
- Cosmedica Skincare3%
- Open — no brand owns it (0%)
Demand
Hyaluronic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Hyaluronic Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hyaluronic acid2.1M/yr
- hyaluronic acid serum1.4M/yr
- serum1.0M/yr
- face serum697K/yr
- ordinary hyaluronic acid serum613K/yr
- the ordinary hyaluronic acid serum583K/yr
- facial serums489K/yr
- serum for face541K/yr
- acido hialuronico444K/yr
- hyaluronic acid serum for face404K/yr
Reviews and returns
What reviews say buyers love and hate about Hyaluronic Acid
We read the reviews and the return reasons for every product selling here.
“Skin irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hyaluronic Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









