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Hyaluronic Acid

Fail

The top 5 brands take 97% of clicks, so Hyaluronic Acid is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$15.7M/yr10.0M searches / yr
90-day growth
-10.5%search demand this quarter
Competition
87%top-5 click share · 6 brands · 28 sellers

Flapen Score

Hyaluronic Acid against its category

The dotted line is the Beauty & Personal Care average. Past it, Hyaluronic Acid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyaluronic Acid market on Amazon at a glance

Shoppers on Amazon United States searched for Hyaluronic Acid 10.0M times last year and spent an estimated $15.7M. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.7M a year.

Searches, last 12 months
10.0M
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
10.1%
Market size, estimated
$15.7Ma year
Peak month
March1.8× the quietest month
Top search term
hyaluronic acid2.1M searches a year

02 · Price

A sale here is worth $15.51.

Listings sell for $15.51 on average, from $5.86 to $36.41. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 125,000 to 150,000 of them. At $15.51 that is $1.9M to $2.3M a year per listing.

Average price
$15.51inside the $15 to $100 sweet spot
Price range
$5.86–$36.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
125,000–150,000
Revenue per listing a year
$1.9M–$2.3M
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Serums. It carries 28,944 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Serums
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
28,944per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Hyaluronic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

28

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 223%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Hyaluronic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Hyaluronic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hyaluronic acid2.1M/yr
  • hyaluronic acid serum1.4M/yr
  • serum1.0M/yr
  • face serum697K/yr
  • ordinary hyaluronic acid serum613K/yr
  • the ordinary hyaluronic acid serum583K/yr
  • facial serums489K/yr
  • serum for face541K/yr
  • acido hialuronico444K/yr
  • hyaluronic acid serum for face404K/yr

Reviews and returns

What reviews say buyers love and hate about Hyaluronic Acid

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Allergies”
0.2%of orders come back
“Skin irritation”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hyaluronic Acid questions

Answered from the same tracked data.