Is hyaluron pen profitable to sell on Amazon United States?

The niche generates $60K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (40/100).

How competitive is the hyaluron pen niche?

8 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in hyaluron pen?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Moist/Dry. The return rate is 1.2%.

When does demand for hyaluron pen peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the hyaluron pen niche?

Listings span $15.14–$141.78; the average listing price is $40.54 (sweet spot $15–$100). The average incumbent carries 1,136 reviews — the moat a new listing must climb.

hyaluron pen

Skip it

Soft demand (-28.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$40.54

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good$15.14–$141.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,135.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$60K

$60K/yr · 80K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-28.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hyaluron pen is a $60K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

hyaluron pen market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $61K–$81K; units × avg price
Conversion rate: 1.8%
Avg BSR: #584
Page quality: 0%
Prime: 87%
Sponsored: 73%
Out of stock: 4.0%
Avg brand age: 35 months
Avg seller age: 121 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Grande Cosmetics42%
Birteinesse22%
WNP12%
Generic11%
Glov Beauty6%
SKINN3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -28.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top hyaluron pen search terms

hyaluron pen24K/yr -18.4%0.2% conv.
hyaluronic pen lip filler kit8K/yr -32.4%0.0% conv.
grande lips hydrating lip plumper6K/yr -19.1%9.7% conv.
hyaluron pen lip filler10K/yr -50.4%0.0% conv.
hyaluronic pen6K/yr -30.9%0.2% conv.
hyaluron pen injector5K/yr -31.9%0.3% conv.
grande lip plumper5K/yr +13.8%6.8% conv.
grande lips4K/yr -24.3%8.4% conv.
hyaluronic pen injector4K/yr -54.8%0.0% conv.
hyaluronic acid pen2K/yr -44.7%0.0% conv.

All search terms

Top hyaluron pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper Gloss - for Fuller-Looking Hydrated Lips - Clear (0.084 oz)

Grande Cosmetics$22.894.0★3,127 rev

Needle-Free Manual Pressure Injection Face & Lip Care Facial Skin Tightening Anti Aging Device

Birteinesse$98.220.0★0 rev

WNP Hyaluronic Acid Serum 3% for Face with 4D Multi-Layer Hydration | Ultra Hydrating Anti-Aging Serum | Moisturizer for Dry & Sensitive Skin | Pre-Makeup Skincare | Single-Use Vials 30PCS

WNP$19.474.5★1,659 rev

0.3ML Empty Ampoule Containers - Plastic Dropper Bottles (10pcs 0.3ml)

Generic$21.274.5★27 rev

Painless Injection Tool Helps Facial Skin Care Product Absorbs (Blue White 0.5ml)

Generic$56.513.2★5 rev

Newest

by launch date

Needle-Free Manual Pressure Injection Face & Lip Care Facial Skin Tightening Anti Aging Device

Birteinesse$98.220 rev

6mo ago

SKINN Lip Amplifying Serum Lip6X Refill with Peptides - Deep Moisturizing Serum Plumps Hydrates Smooths & Boosts Collagen Production - Lip Care Products for Women

SKINN$29.61564 rev

7mo ago

V2 Reusable Research Peptide Pen Injector (Blue) (1 3ml/cc Cart included)

Generic$24.9074 rev

8mo ago

Glov Beauty Micro Infusion System for Face & Lips 0.25mm 24k Gold Cosmetic Facial Stamp with Hyaluronic Acid Collagen Peptides & Licorice Root Serum Ampoules (1x Infusion Application 3x Serums)

Glov Beauty$65.73613 rev

1y ago

Glov Beauty Micro Infusion System for Face & Lips 0.25mm 24k Gold Cosmetic Facial Stamp with Hyaluronic Acid Collagen Peptides & Licorice Root Serum Ampoules (4x Infusion Application 12x Serums)

Glov Beauty$141.78613 rev

1y ago

What buyers say about hyaluron pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Thank you, the product is very good and arrived right on time”

Suitability Combination Skin11%

“Great for skin”

Moist/Dry11%

“Very hydrating”

Ease Of Use10%

“Ease of use”

Soft Feel8%

“My skin is soft”

Value For Money7%

“worth every penny”

Brightness/Shine/Glow5%

“The shine is gorgeous—it gives that smooth”

Absorbency4%

“It absorbs well”

Efficiency3%

“The V2 Injector Pens Work Great”

Wrinkle3%

“No signs of less wrinkles or lines”

What buyers complain about

Functionality-Overall23%

“Doesn't do what is is promised to do”

Value For Money12%

“Too expensive”

Moist/Dry7%

“No hydration look to my face at all”

Allergies5%

“Irritating and hurts”

Quality-Overall5%

“Poor quality”

Durability5%

“Broke right away”

Skin Health3%

“I dont feel as though it helped my skin in any way”

Instructions/User Manual/Troubleshooting3%

“item doesnt come with instructions”

Advertised Vs Actual Product3%

“False advertising”

Wrinkles3%

“I have my share of wrinkles”

Top return reasons

Functionality-Overall18%

Advertised Vs Actual Product16%

Moist/Dry6%

Leak-Proof5%

Dispensing Mechanism5%

Size-Overall5%

Defective Material/Parts4%

Smell4%

Value For Money4%

Quality-Overall3%

Common questions

Is hyaluron pen profitable to sell on Amazon United States?: The niche generates $60K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (40/100).
How competitive is the hyaluron pen niche?: 8 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in hyaluron pen?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Moist/Dry. The return rate is 1.2%.
When does demand for hyaluron pen peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the hyaluron pen niche?: Listings span $15.14–$141.78; the average listing price is $40.54 (sweet spot $15–$100). The average incumbent carries 1,136 reviews — the moat a new listing must climb.