hyalu b5 serum
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$24.10avg listing price — sweet spot $15–$100
Price range
Great$8.95–$50.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,052.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 48K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hyalu b5 serum is a $72K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hyalu b5 serum market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $72K–$96K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #542
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
28
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- La Roche-Posay63%
- The Ordinary24%
- AFCRYIYE5%
- numbuzin4%
- JHKED3%
- CeraVe2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -12.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top hyalu b5 serum search terms
- b5 serum28K/yr
- hyalu b5 serum8K/yr
- serum b56K/yr
- b5 serum for face4K/yr
- hyalu serum b51K/yr
- jaysuing hyalu serum b5386/yr
Top hyalu b5 serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free
La Roche-Posay$36.414.6★32,129 rev
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz
The Ordinary$9.664.7★38,201 rev
La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum for Face with Vitamin B5 Anti-Aging Serum for Fine Lines and Wrinkles Plumps and Repairs Dry Skin Safe on Sensitive Skin
La Roche-Posay$50.084.7★3,586 rev
5% Panthenol (Vitamin B5) Face Serum | Sensitive Skin Barrier Support Hydrating Soothing Serum for Dry Skin Strengthen Skin Barrier & Soothe Redness Fragrance-Free for Delicate & Acne-Prone Skin
AFCRYIYE$8.954.8★31 rev
numbuzin No.1 Serum | Pantothenic B5 Active Soothing Serum | Soothing Hydrating | Pantothenic Acid Niacinamide | Excess Oil Control Reduces Breakouts Acne | Oily Acne-Prone Skin | 1.69 fl. oz.
numbuzin$21.444.6★836 rev
Newest
by launch date
La Roche-Posay Hyalu B5 Suractivated Anti-Aging Face & Neck Cream Firming Face Moisturizer With 3 Types of Hyaluronic Acid for All Skin Types 72hr Hydration + Anti-Wrinkle 1.7fl oz
La Roche-Posay$35.531,275 rev
La Roche-Posay Cicaplast B5 Spray With Vitamin B5 Panthenol & Madecassoside Hydrating Face Mist For Skin Barrier Repair Soothing Touch-Free Face & Body Spray Sensitive Skin & Dermatologist Tested
La Roche-Posay$23.72825 rev
5% Panthenol (Vitamin B5) Face Serum | Sensitive Skin Barrier Support Hydrating Soothing Serum for Dry Skin Strengthen Skin Barrier & Soothe Redness Fragrance-Free for Delicate & Acne-Prone Skin
AFCRYIYE$8.9531 rev
2pcs Face B5 Serum Anti Aging Serum Facial Serum for Fade Fine Lines
JHKED$13.99648 rev
numbuzin No.1 Serum | Pantothenic B5 Active Soothing Serum | Soothing Hydrating | Pantothenic Acid Niacinamide | Excess Oil Control Reduces Breakouts Acne | Oily Acne-Prone Skin | 1.69 fl. oz.
numbuzin$21.44836 rev
Trending
90-day click momentum5% Panthenol (Vitamin B5) Face Serum | Sensitive Skin Barrier Support Hydrating Soothing Serum for Dry Skin Strengthen Skin Barrier & Soothe Redness Fragrance-Free for Delicate & Acne-Prone Skin
AFCRYIYE$8.954.8★
La Roche-Posay Hyalu B5 Suractivated Anti-Aging Face & Neck Cream Firming Face Moisturizer With 3 Types of Hyaluronic Acid for All Skin Types 72hr Hydration + Anti-Wrinkle 1.7fl oz
La Roche-Posay$35.534.6★
La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum for Face with Vitamin B5 Anti-Aging Serum for Fine Lines and Wrinkles Plumps and Repairs Dry Skin Safe on Sensitive Skin
La Roche-Posay$50.084.7★
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz
The Ordinary$9.664.7★
La Roche-Posay Cicaplast B5 Spray With Vitamin B5 Panthenol & Madecassoside Hydrating Face Mist For Skin Barrier Repair Soothing Touch-Free Face & Body Spray Sensitive Skin & Dermatologist Tested
La Roche-Posay$23.724.5★
What buyers say about hyalu b5 serum
What buyers praise and complain about, mined from review topics.What buyers love
“dries super quickly”
“Great for helping your skin”
“Excellent value”
“Excellent Product”
“Smooth skin”
“Great for Dry Skin”
“Absorbs well”
“Strong fragrance”
“gives a fresh glowy look”
“no irritations”
What buyers complain about
“Skin irritation”
“Scent way too strong”
“Not hydrating either”
“Waste of money”
“doesnt work well”
“Burned skin”
“Sticky and leaves a white residue”
“I have extremely dry skin that even flakes”
“Poor storage quality”
“Its on the thicker side - not watery like some HA serums Ive tried”
Top return reasons
Common questions
- Is hyalu b5 serum profitable to sell on Amazon United States?
- The niche generates $72K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the hyalu b5 serum niche?
- 6 brands and 28 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in hyalu b5 serum?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.3%.
- When does demand for hyalu b5 serum peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the hyalu b5 serum niche?
- Listings span $8.95–$50.08; the average listing price is $24.10 (sweet spot $15–$100). The average incumbent carries 12,052 reviews — the moat a new listing must climb.