Hush Makeup Foundation

Shoppers searched for this 949K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

949K

Growth, 90 days vs prior 90

-62.4%

Conversion, latest week

4.3%

Market size, estimated

$1.0Ma year

Top search term

hush glow makeup foundation for older women144K searches a year

Listings sell for $25.80 on average, from $12.63 to $42.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $25.80 that is $32K to $39K a year per listing.

Average price

$25.80inside the $15 to $100 sweet spot

Price range

$12.63–$42.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$32K–$39K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #526 within Face. It carries 148 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

17.9%

Average rank

#526in Face

Average rating

3.63 starsAmazon United States average 4.42 stars

Average reviews

148per listing

Listings tracked

10

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months