Hunting Deodorant

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

13.9%

Market size, estimated

$85Ka year

Peak month

October27.9× the quietest month

Top search term

dead down wind deodorant11K searches a year

Listings sell for $13.18 on average, from $5.45 to $50.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $13.18 that is $16K to $20K a year per listing.

Average price

$13.18under the $15 to $100 sweet spot

Price range

$5.45–$50.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

$16K–$20K

Returns

0.3%of orders · Amazon United States median 2.1%

27% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #867 within Deodorants & Antiperspirants. It carries 949 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

64%

Out of stock, average day

1.9%

Average rank

#867in Deodorants & Antiperspirants

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

949per listing

Listings tracked

11

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 121 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

121 months