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Humby Shampoo Bar for Gray Hair

Maybe

The products selling today average only 3.7★. But the top 5 products take 74% of clicks, so Humby Shampoo Bar for Gray Hair is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$537K/yr1.0M searches / yr
90-day growth
+3.6%search demand this quarter
Competition
74%top-5 click share · 9 brands · 13 sellers

Flapen Score

Humby Shampoo Bar for Gray Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Humby Shampoo Bar for Gray Hair is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humby Shampoo Bar for Gray Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Humby Shampoo Bar for Gray Hair 1.0M times last year and spent an estimated $537K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $537K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
2.8%
Market size, estimated
$537Ka year
Peak month
June2.1× the quietest month
Top search term
humby blueberry fields shampoo & conditioner151K searches a year

02 · Price

A sale here is worth $18.92.

Listings sell for $18.92 on average, from $12.69 to $30.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $18.92 that is $9K to $14K a year per listing.

Average price
$18.92inside the $15 to $100 sweet spot
Price range
$12.69–$30.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #882 within Shampoo & Conditioner Sets. It carries 2,057 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#882in Shampoo & Conditioner Sets
Average rating
3.72 starsAmazon United States average 4.42 stars
Average reviews
2,057per listing
Listings tracked
13

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Humby Shampoo Bar for Gray Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • Brand 141%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Humby Shampoo Bar for Gray Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Humby Shampoo Bar for Gray Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • humby blueberry fields shampoo & conditioner151K/yr
  • humby organics116K/yr
  • humby organics shampoo bar for older women214K/yr
  • humby organics shampoo bar118K/yr
  • humby43K/yr
  • humbly organics blueberry fields shampoo & conditioner bundle31K/yr
  • blueberry fields shampoo & conditioner bundle41K/yr
  • humbly organics shampoo and conditioner bars58K/yr
  • blueberry fields shampoo bar22K/yr
  • humby organics blueberry fields shampoo14K/yr

Reviews and returns

What reviews say buyers love and hate about Humby Shampoo Bar for Gray Hair

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
10%of negative reviews mention “Hair Related”
0.7%of orders come back
“also I feel like more of my hair fell out”
A buyer, on “Hair Related”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Humby Shampoo Bar for Gray Hair questions

Answered from the same tracked data.