Human Hair for Braiding

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

1.0%

Market size, estimated

$254Ka year

Peak month

July2.1× the quietest month

Top search term

human braiding hair for boho braids133K searches a year

Listings sell for $34.37 on average, from $8.28 to $56.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $34.37 that is $9K to $17K a year per listing.

Average price

$34.37inside the $15 to $100 sweet spot

Price range

$8.28–$56.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$9K–$17K

Returns

3.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #583 within Hair Extensions. It carries 675 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

10.2%

Average rank

#583in Hair Extensions

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

675per listing

Listings tracked

27

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

11Amazon's first-year sales bar

Average brand age

25 months