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Hugo Boss the Scent for Men

Fail

Shoppers spend an estimated $0 a year here, so Hugo Boss the Scent for Men is a Fail.

Flapen Score
27
27 / 100
Ranks 10,806 of 10,978 Beauty & Personal Care niches · −21 vs the category median of 48
Market size
$0/yr44K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
77%top-5 click share · 1 brands · 3 sellers

Flapen Score

Hugo Boss the Scent for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Hugo Boss the Scent for Men is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugo Boss the Scent for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hugo Boss the Scent for Men 44K times last year and spent an estimated $0. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December2.2× the quietest month
Top search term
hugo boss the scent18K searches a year

02 · Price

A sale here is worth $112.17.

Listings sell for $112.17 on average, from $34.05 to $164.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $112.17 that is $0 to $11K a year per listing.

Average price
$112.17above the $15 to $100 sweet spot
Price range
$34.05–$164.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,299 within Men's. It carries 3,751 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#1,299in Men's
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,751per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Hugo Boss the Scent for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Hugo Boss the Scent for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Hugo Boss the Scent for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hugo boss the scent18K/yr
  • boss the scent11K/yr
  • the scent4K/yr
  • hugo boss the scent for men5K/yr
  • hugo boss the scent private accord1K/yr
  • hugo boss the scent magnetic2K/yr
  • the scent hugo boss men466/yr
  • boss the scent for men1K/yr

Reviews and returns

What reviews say buyers love and hate about Hugo Boss the Scent for Men

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.1%of orders come back
“It doesnt smell good”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Hugo Boss the Scent for Men questions

Answered from the same tracked data.