Is hugo boss the scent for men profitable to sell on Amazon United States?

The niche generates $0/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (27/100).

How competitive is the hugo boss the scent for men niche?

1 brands and 3 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hugo boss the scent for men?

Top complaints mined from reviews: Smell, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.

When does demand for hugo boss the scent for men peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the hugo boss the scent for men niche?

Listings span $34.05–$164.04; the average listing price is $112.17 (sweet spot $15–$100). The average incumbent carries 3,751 reviews — the moat a new listing must climb.

hugo boss the scent for men

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good$112.17

avg listing price — sweet spot $15–$100

Price range

Good$34.05–$164.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,751

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 44K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, hugo boss the scent for men is a $0/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 27/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hugo boss the scent for men market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $28K–$56K; units × avg price
Conversion rate: 0.0%
Avg BSR: #1,299
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 15.4%
Avg brand age: 70 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Hugo Boss100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top hugo boss the scent for men search terms

hugo boss the scent18K/yr -0.1%1.4% conv.
boss the scent11K/yr -1.4%0.5% conv.
the scent4K/yr +19.5%0.1% conv.
hugo boss the scent for men5K/yr -25.8%0.9% conv.
hugo boss the scent private accord1K/yr +18.9%0.0% conv.
hugo boss the scent magnetic2K/yr -25.0%0.5% conv.
the scent hugo boss men466/yr +28.6%2.2% conv.
boss the scent for men1K/yr -55.4%0.0% conv.

All search terms

Top hugo boss the scent for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hugo Boss/ Boss The Scent for Men - 3.3 oz EDT Spray (Refillable)

Hugo Boss$106.204.6★10,533 rev

Hugo Boss THE SCENT Eau de Toilette 6.7 Fl Oz

Hugo Boss$143.204.6★10,533 rev

Hugo Boss The Scent Elixir Parfum for Men 100ml

Hugo Boss$164.044.5★581 rev

Hugo Boss The Scent Aftershave With Notes of Ginger Manika Fruit & Leather Accords 3.3 Fl Oz.

Hugo Boss$87.964.2★35 rev

Hugo Boss The Scent Parfum 3.3 fl oz

Hugo Boss$143.454.6★1,150 rev

Newest

by launch date

BOSS The Scent Eau de Parfum Intense Ambery Cologne for Men With an Amber Accord & Maninka Fruit Long-Lasting Fragrance

Hugo Boss$114.0279 rev

5mo ago

BOSS The Scent Eau de Parfum Intense Ambery Cologne for Men With an Amber Accord & Maninka Fruit Long-Lasting Fragrance

Hugo Boss$144.0379 rev

5mo ago

Hugo Boss The Scent Aftershave With Notes of Ginger Manika Fruit & Leather Accords 3.3 Fl Oz.

Hugo Boss$87.9635 rev

1y ago

Hugo Boss Mens 3-Pc. BOSS The Scent Eau de Toilette Gift Set

Hugo Boss$112.1216 rev

1y ago

Hugo Boss The Scent Elixir Parfum for Men 100ml

Hugo Boss$164.04581 rev

2y ago

What buyers say about hugo boss the scent for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“Very attractive scent”

Durability11%

“it lasts all day”

Quality-Overall7%

“high quality”

Size-Overall7%

“Size”

Value For Money5%

“It is really good value for money”

Soft Feel3%

“It feels solid, looks sleek, and has a good weight to the cap, which I personally love”

Suitability Hot Weather2%

“It is a cool-weather flanker done really well”

Brightness/Shine/Glow1%

“has a bright fruity freshness to it”

Compactness1%

“The bottle has a compact rectangular shape that looks sharp on my bathroom counter”

Suitability Combination Skin1%

“Longevity has been solid on my skin with a few sprays lasting through a full workday”

What buyers complain about

Smell22%

“It doesnt smell good”

Value For Money19%

“expensive”

Adhesion/Stickiness6%

“I expected it to stick around longer on my skin”

Weight Heavy6%

“more heavy than my last one”