huda beauty primer
Launch itA $1.4M/yr market growing +20.7% this quarter with returns at 1.1% — clears our launch bar.
Avg price
Incredible$27.32avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 518K searches
Price range
Great$10.27–$47.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,302.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, huda beauty primer is a $1.4M/yr Amazon United States market (518K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
huda beauty primer market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 6.2%
- Avg brand age
- 70 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Smashbox91%
- e.l.f.4%
- Generic3%
- MAC3%
Demand
Weekly Amazon search volume, last 18 weeks — +20.7% search growth over the last 90 days.Top huda beauty primer search terms
- smashbox photo finish primer172K/yr
- smashbox98K/yr
- smashbox primer73K/yr
- mac primer31K/yr
- smashbox pore vanishing primer9K/yr
- elf liquid poreless putty primer16K/yr
- huda beauty primer16K/yr
- too faced primer14K/yr
- photo finish primer13K/yr
- mac primer for face makeup13K/yr
Top huda beauty primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
Smashbox$14.404.5★4,429 rev
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring 1 Fl Oz
Smashbox$30.234.5★4,429 rev
Smashbox Pore Vanishing Primer | Controls Shine Blurs Pores + Locks in Makeup with a Matte Finish 0.34 Fl Oz
Smashbox$14.114.3★286 rev
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring 1.7 Fl Oz
Smashbox$47.104.5★4,429 rev
e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free
e.l.f.$10.274.4★4,495 rev
Newest
by launch date
M.A.C Cosmetics Studio Fix Mattifine 12HR Shine-Control Primer (1 Fl Oz/30mL)
MAC$31.5660 rev
H.U.D.A - Mini Easy Blur Silicone-Free Smoothing - Ultra-Blurring & Pore-Minimizing Primer Oil Control - Mini size: 10ml / 0.33 oz
Generic$39.494 rev
Smashbox Pore Vanishing Primer | Controls Shine Blurs Pores + Locks in Makeup with a Matte Finish 0.34 Fl Oz
Smashbox$14.11286 rev
Smashbox Pore Vanishing Primer | Controls Shine Blurs Pores + Locks in Makeup with a Matte Finish 1 Fl Oz
Smashbox$31.42286 rev
e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free
e.l.f.$10.274,495 rev
Trending
90-day click momentumH.U.D.A - Mini Easy Blur Silicone-Free Smoothing - Ultra-Blurring & Pore-Minimizing Primer Oil Control - Mini size: 10ml / 0.33 oz
Generic$39.492.9★
Smashbox Pore Vanishing Primer | Controls Shine Blurs Pores + Locks in Makeup with a Matte Finish 0.34 Fl Oz
Smashbox$14.114.3★
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
Smashbox$14.404.5★
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring 1 Fl Oz
Smashbox$30.234.5★
M.A.C Cosmetics Studio Fix Mattifine 12HR Shine-Control Primer (1 Fl Oz/30mL)
MAC$31.564.7★
What buyers say about huda beauty primer
What buyers praise and complain about, mined from review topics.What buyers love
“is gentle on my skin”
“My skin is combination”
“Best on the market”
“Worth every penny”
“it's exactly as advertised”
“decreases the appearance of my wrinkles”
“Its super lightweight and smooth”
“Good for oily skin”
“Excellent coverage”
“Smooths Skin Texture Some”
What buyers complain about
“the tube has gotten smaller”
“expensive”
“Just doesn't work well”
“Some people may feel that just because a product is expensive equates to the product being better”
“It just felt like a layer of slime that made zero difference in appearance of pores”
“Better off with no primer”
“I received the produce half-used”
“it does have a thick consistency”
“Leaky top”
“Does not get pasty with damp envirment”
Top return reasons
Common questions
- Is huda beauty primer profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Launch it (58/100).
- How competitive is the huda beauty primer niche?
- 4 brands and 42 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in huda beauty primer?
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.1%.
- What does it cost to enter the huda beauty primer niche?
- Listings span $10.27–$47.10; the average listing price is $27.32 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.