Huda Beauty Primer

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

518K

Growth, 90 days vs prior 90

+20.7%

Conversion, latest week

9.9%

Market size, estimated

$1.4Ma year

Top search term

smashbox photo finish primer172K searches a year

Listings sell for $27.32 on average, from $10.27 to $47.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $27.32 that is $109K to $137K a year per listing.

Average price

$27.32inside the $15 to $100 sweet spot

Price range

$10.27–$47.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$109K–$137K

Returns

1.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #98 within Face. It carries 2,302 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

6.2%

Average rank

#98in Face

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,302per listing

Listings tracked

8

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months