huda beauty mascara
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.75avg listing price — sweet spot $15–$100
Price range
Incredible$19.28–$34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great154.4avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Great+66.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 39K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, huda beauty mascara is a $16K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
huda beauty mascara market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #880
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Huda95%
- NAPH5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +66.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.9×
Top huda beauty mascara search terms
- huda beauty mascara25K/yr
- huda beauty legit lashes mascara6K/yr
- huda mascara7K/yr
Top huda beauty mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Huda Beauty Legit Lashes Mascara 2 in 1 (2x3.5ml / .11fl oz) Black
Huda$19.284.3★132 rev
Huda Legit Lasehes Double-Ended Volumizing and Lengthening Mascara - Very Vanta - (Extreme Black) 2 x 0.28 fl oz/ 8.5 ml
Huda$30.014.5★27 rev
HUDA 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta - .33 fl oz. / 10 mL
Huda$31.574.6★11 rev
HUDA BEAUTY LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara 2 x 0.28 oz/ 8.5 ml
Huda$34.654.4★495 rev
H.U.D.A BEAUTY 1 Coat WOW! Extra Volumizing and Lifting Mascara Very Vanta - Extreme Black (0.33 fl oz. / 10 mL)
NAPH$28.214.4★107 rev
Newest
by launch dateHUDA 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta - .33 fl oz. / 10 mL
Huda$31.5711 rev
Huda Beauty Legit Lashes Mascara 2 in 1 (2x3.5ml / .11fl oz) Black
Huda$19.28132 rev
H.U.D.A BEAUTY 1 Coat WOW! Extra Volumizing and Lifting Mascara Very Vanta - Extreme Black (0.33 fl oz. / 10 mL)
NAPH$28.21107 rev
Huda Legit Lasehes Double-Ended Volumizing and Lengthening Mascara - Very Vanta - (Extreme Black) 2 x 0.28 fl oz/ 8.5 ml
Huda$30.0127 rev
HUDA BEAUTY LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara 2 x 0.28 oz/ 8.5 ml
Huda$34.65495 rev
Trending
90-day click momentumHUDA BEAUTY LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara 2 x 0.28 oz/ 8.5 ml
Huda$34.654.4★
HUDA 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta - .33 fl oz. / 10 mL
Huda$31.574.6★
H.U.D.A BEAUTY 1 Coat WOW! Extra Volumizing and Lifting Mascara Very Vanta - Extreme Black (0.33 fl oz. / 10 mL)
NAPH$28.214.4★
Huda Legit Lasehes Double-Ended Volumizing and Lengthening Mascara - Very Vanta - (Extreme Black) 2 x 0.28 fl oz/ 8.5 ml
Huda$30.014.5★
Huda Beauty Legit Lashes Mascara 2 in 1 (2x3.5ml / .11fl oz) Black
Huda$19.284.3★
What buyers say about huda beauty mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Huda Mascara perfect”
“Amazing product”
“Coverage is amazing”
“It is long lasting and doesn't smudge”
“Best name brand and decent priced”
“Ordered full size”
What buyers complain about
“Doesnt dry well”
“Bad smell”
“stiffing agents which causes severe irritations”
“Horrible quality”
“Has strong synthetic polymers”
“didnt work at all”
“I'm not paying nearly $30 for a $17 product”
Top return reasons
Common questions
- Is huda beauty mascara profitable to sell on Amazon United States?
- The niche generates $16K/yr across 5 tracked products. 90-day search growth is +66.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the huda beauty mascara niche?
- 2 brands and 76 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in huda beauty mascara?
- Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 1.9%.
- When does demand for huda beauty mascara peak?
- Demand peaks in Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the huda beauty mascara niche?
- Listings span $19.28–$34.65; the average listing price is $28.75 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.