Huda Beauty Mascara
FailThe top 5 products take 100% of clicks, so Huda Beauty Mascara is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $16K/yr39K searches / yr
- 90-day growth
- +66.2%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 76 sellers
Flapen Score
Huda Beauty Mascara against its category
The dotted line is the Beauty & Personal Care average. Past it, Huda Beauty Mascara is stronger. Inside it, weaker.
Market
The Huda Beauty Mascara market on Amazon at a glance
Shoppers on Amazon United States searched for Huda Beauty Mascara 39K times last year and spent an estimated $16K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +66.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $16Ka year
- Peak month
- July2.9× the quietest month
- Top search term
- huda beauty mascara25K searches a year
02 · Price
A sale here is worth $28.75.
Listings sell for $28.75 on average, from $19.28 to $34.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $28.75 that is $3K to $7K a year per listing.
- Average price
- $28.75inside the $15 to $100 sweet spot
- Price range
- $19.28–$34.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #880 within Eyes. It carries 154 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #880in Eyes
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 154per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Huda Beauty Mascara products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Huda Beauty Legit Lashes Mascara 2 in 1 (2x3.5ml / .11fl oz) Black
- Price
- $19.28
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 2y ago

Huda Legit Lasehes Double-Ended Volumizing and Lengthening Mascara - Very Vanta - (Extreme Black) 2 x 0.28 fl oz/ 8.5 ml
- Price
- $30.01
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 6y ago

HUDA 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta - .33 fl oz. / 10 mL
- Price
- $31.57
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago

HUDA BEAUTY LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara 2 x 0.28 oz/ 8.5 ml
- Price
- $34.65
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 6y ago

H.U.D.A BEAUTY 1 Coat WOW! Extra Volumizing and Lifting Mascara Very Vanta - Extreme Black (0.33 fl oz. / 10 mL)
- Price
- $28.21
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 2y ago
Trending
estimated 90-day click momentum
HUDA BEAUTY LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara 2 x 0.28 oz/ 8.5 ml
- Price
- $34.65
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 6y ago

HUDA 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta - .33 fl oz. / 10 mL
- Price
- $31.57
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago

H.U.D.A BEAUTY 1 Coat WOW! Extra Volumizing and Lifting Mascara Very Vanta - Extreme Black (0.33 fl oz. / 10 mL)
- Price
- $28.21
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 2y ago

Huda Legit Lasehes Double-Ended Volumizing and Lengthening Mascara - Very Vanta - (Extreme Black) 2 x 0.28 fl oz/ 8.5 ml
- Price
- $30.01
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 6y ago

Huda Beauty Legit Lashes Mascara 2 in 1 (2x3.5ml / .11fl oz) Black
- Price
- $19.28
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 2y ago
Newest
by launch date
HUDA 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta - .33 fl oz. / 10 mL
- Price
- $31.57
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago

Huda Beauty Legit Lashes Mascara 2 in 1 (2x3.5ml / .11fl oz) Black
- Price
- $19.28
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 2y ago

H.U.D.A BEAUTY 1 Coat WOW! Extra Volumizing and Lifting Mascara Very Vanta - Extreme Black (0.33 fl oz. / 10 mL)
- Price
- $28.21
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 2y ago

Huda Legit Lasehes Double-Ended Volumizing and Lengthening Mascara - Very Vanta - (Extreme Black) 2 x 0.28 fl oz/ 8.5 ml
- Price
- $30.01
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 6y ago

HUDA BEAUTY LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara 2 x 0.28 oz/ 8.5 ml
- Price
- $34.65
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
76
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Huda95%
- NAPH5%
Demand
Huda Beauty Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.9×
Search terms
Top Huda Beauty Mascara search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- huda beauty mascara25K/yr
- huda beauty legit lashes mascara6K/yr
- huda mascara7K/yr
Reviews and returns
What reviews say buyers love and hate about Huda Beauty Mascara
We read the reviews and the return reasons for every product selling here.
“Doesnt dry well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Huda Beauty Mascara questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









