Huda Beauty Eyeliner

Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $766K a year.

Searches, last 12 months

685K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

11.2%

Market size, estimated

$766Ka year

Peak month

August5.3× the quietest month

Top search term

loreal eyeliner197K searches a year

Listings sell for $9.96 on average, from $3.75 to $25.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $9.96 that is $15K to $20K a year per listing.

Average price

$9.96under the $15 to $100 sweet spot

Price range

$3.75–$25.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$20K

Returns

0.5%of orders · Amazon United States median 2.1%

26% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #77 within Eyes. It carries 13,631 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

26%

Prime listings

97%

Out of stock, average day

0.3%

Average rank

#77in Eyes

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

13,631per listing

Listings tracked

39

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months