Skip to content

Hsa Makeup

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -10.1% this quarter, so Hsa Makeup is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$274K/yr279K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
49%top-5 click share · 18 brands · 80 sellers

Flapen Score

Hsa Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Hsa Makeup is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hsa Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Hsa Makeup 279K times last year and spent an estimated $274K. The top 5 brands take 73% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
3.4%
Market size, estimated
$274Ka year
Top search term
hsa makeup51K searches a year

02 · Price

A sale here is worth $28.84.

Listings sell for $28.84 on average, from $6.20 to $42.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $28.84 that is $3K to $7K a year per listing.

Average price
$28.84inside the $15 to $100 sweet spot
Price range
$6.20–$42.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #217 within Face. It carries 6,135 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#217in Face
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,135per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Hsa Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

80

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 82%

Open market

24%

  • Brand 141%
  • Brand 218%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Hsa Makeup search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Hsa Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hsa makeup51K/yr
  • clinique tinted moisturizer20K/yr
  • fsa eligible makeup25K/yr
  • face moisturizer fsa eligible21K/yr
  • fsa hsa moisturizer21K/yr
  • face moisturizer hsa eligible14K/yr
  • fsa eligible face moisturizer18K/yr
  • hsa moisturizer face14K/yr
  • aveeno clear complexion daily moisturizer9K/yr
  • hsa eligible face moisturizer10K/yr

Reviews and returns

What reviews say buyers love and hate about Hsa Makeup

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Moist/Dry”
22%of negative reviews mention “Smell”
1.0%of orders come back
“Unpleasant smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hsa Makeup questions

Answered from the same tracked data.