Hsa Makeup
MaybeAn estimated 1.0% of orders come back. But demand is soft, at -10.1% this quarter, so Hsa Makeup is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $274K/yr279K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 80 sellers
Flapen Score
Hsa Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Hsa Makeup is stronger. Inside it, weaker.
Market
The Hsa Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Hsa Makeup 279K times last year and spent an estimated $274K. The top 5 brands take 73% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $274Ka year
- Top search term
- hsa makeup51K searches a year
02 · Price
A sale here is worth $28.84.
Listings sell for $28.84 on average, from $6.20 to $42.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $28.84 that is $3K to $7K a year per listing.
- Average price
- $28.84inside the $15 to $100 sweet spot
- Price range
- $6.20–$42.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #217 within Face. It carries 6,135 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #217in Face
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 6,135per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Hsa Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
80
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
49%
Top 20: 82%
Open market
24%
- Brand 141%
- Brand 218%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 63%
Demand
Hsa Makeup search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hsa Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hsa makeup51K/yr
- clinique tinted moisturizer20K/yr
- fsa eligible makeup25K/yr
- face moisturizer fsa eligible21K/yr
- fsa hsa moisturizer21K/yr
- face moisturizer hsa eligible14K/yr
- fsa eligible face moisturizer18K/yr
- hsa moisturizer face14K/yr
- aveeno clear complexion daily moisturizer9K/yr
- hsa eligible face moisturizer10K/yr
Reviews and returns
What reviews say buyers love and hate about Hsa Makeup
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hsa Makeup questions
Answered from the same tracked data.









