Is hsa lotion profitable to sell on Amazon United States?

The niche generates $480K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (49/100).

How competitive is the hsa lotion niche?

11 brands and 120 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in hsa lotion?

Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.4%.

When does demand for hsa lotion peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the hsa lotion niche?

Listings span $4.94–$34.85; the average listing price is $15.16 (sweet spot $15–$100). The average incumbent carries 15,473 reviews — the moat a new listing must climb.

hsa lotion

Skip it

Soft demand (-17.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.16

avg listing price — sweet spot $15–$100

Price range

Good$4.94–$34.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$480K

$480K/yr · 289K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,472.58

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hsa lotion is a $480K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

hsa lotion market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $455K–$606K; units × avg price
Conversion rate: 11.0%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

120

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 95%

Open market

Gold Bond46%
Aveeno18%
ECZEMA HONEY12%
Eucerin10%
CeraVe3%
First Aid Beauty3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -17.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top hsa lotion search terms

hsa lotion54K/yr -12.4%6.2% conv.
gold bond anti itch lotion22K/yr +5.4%18.2% conv.
lotion fsa26K/yr -14.9%6.3% conv.
fsa lotion eligible only29K/yr -32.2%7.0% conv.
gold bond anti itch cream19K/yr +18.4%9.9% conv.
gold bond medicated lotion21K/yr -30.2%14.7% conv.
fsa body lotion18K/yr -25.4%6.3% conv.
eczema honey lotion16K/yr -23.6%14.2% conv.
eucerin itch relief intensive calming lotion11K/yr -11.2%12.3% conv.
lotion hsa12K/yr -4.5%8.9% conv.

All search terms

Top hsa lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion

Gold Bond$9.684.6★13,225 rev

Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry Sensitive Skin Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula Fragrance Free Lotion Non-Comedogenic 18 Fl Oz

Aveeno$9.194.7★31,700 rev

Gold Bond Medicated Anti-Itch Body Lotion Itchy Skin Relief 5.5 Oz

Gold Bond$9.824.5★833 rev

Eucerin Itch Relief Intensive Calming Lotion Itch-Relieving Lotion for Sensitive Dry Skin 8.4 Fl Oz Bottle

Eucerin$13.424.7★12,039 rev

Gold Bond Medicated Maximum Strength Pain & Itch Relief Cream Intense Itch Relief 1.75 oz. with Lidocaine

Gold Bond$8.044.6★1,523 rev

Newest

by launch date

First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size

First Aid Beauty$17.6718,982 rev

6mo ago

First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 6 oz

First Aid Beauty$34.8518,982 rev

1y ago

ECZEMA HONEY Oatmeal Hand Cream - Natural Hand & Body Lotion for Eczema Rash Relief - Eczema Cream for Dry Itchy Sensitive & Irritable Skin (2 Oz)

ECZEMA HONEY$12.58504 rev

2y ago

Sun Bum Daily SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Dermatologist Tested - 8 oz

Sun Bum$20.991,872 rev

2y ago

Globe (2 Pack Lidocaine 4% Multi-Symptom Relief Cream 1.75 oz Numbs Away Pain & Itch Steroid Free Non-Greasy Formula (Compare to Gold Bond w/Lidocaine)

Globe$10.02452 rev

3y ago

What buyers say about hsa lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Excellent Moisturizer”

Quality-Overall13%

“Always reliable quality”

Allergies8%

“No allergies”

Suitability Dry Skin7%

“Works for very dry skin”

Efficiency6%

“It works every single time”

Soft Feel6%

“Nice & smooth”

Value For Money5%

“Great value”

Smell4%

“Fragrance free”

Suitability Combination Skin3%

“Great for sensitive skin”

Advertised Vs Actual Product2%

“Worked as stated”

What buyers complain about

Allergies17%

“irritation on my skin”

Moist/Dry6%

“I had very dry”

Smell6%

“No scent”

Oily/Greasy5%

“a little bit greasy”

Value For Money5%

“So expensive”

Functionality-Overall4%

“No results”

Thickness4%

“Very thick”

Size-Overall4%

“SO SMALL”

Adhesion/Stickiness4%

“sticky for my liking well mainly too sticky”

Ease Of Use3%

“too difficult to get out”

Top return reasons

Size-Overall14%

Leak-Proof10%

Functionality-Overall9%

Smell8%

Advertised Vs Actual Product8%

Motor Power7%

Value For Money7%

Oily/Greasy4%

Texture/Consistency-Overall4%

Product Condition3%

Common questions

Is hsa lotion profitable to sell on Amazon United States?: The niche generates $480K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (49/100).
How competitive is the hsa lotion niche?: 11 brands and 120 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in hsa lotion?: Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.4%.
When does demand for hsa lotion peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the hsa lotion niche?: Listings span $4.94–$34.85; the average listing price is $15.16 (sweet spot $15–$100). The average incumbent carries 15,473 reviews — the moat a new listing must climb.