Hsa Lotion
FailDemand is soft, at -17.1% this quarter, so Hsa Lotion is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $480K/yr289K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 120 sellers
Flapen Score
Hsa Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Hsa Lotion is stronger. Inside it, weaker.
Market
The Hsa Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Hsa Lotion 289K times last year and spent an estimated $480K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $480K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $480Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- hsa lotion54K searches a year
02 · Price
A sale here is worth $15.16.
Listings sell for $15.16 on average, from $4.94 to $34.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $15.16 that is $15K to $19K a year per listing.
- Average price
- $15.16inside the $15 to $100 sweet spot
- Price range
- $4.94–$34.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $15K–$19K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Lotions. It carries 15,473 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Lotions
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 15,473per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Hsa Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 13,225
- Age
- 16y ago

Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry Sensitive Skin Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula Fragrance Free Lotion Non-Comedogenic 18 Fl Oz
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 31,700
- Age
- 27y ago

Gold Bond Medicated Anti-Itch Body Lotion Itchy Skin Relief 5.5 Oz
- Price
- $9.82
- Rating
- 4.5/5
- Reviews
- 833
- Age
- 17y ago

Eucerin Itch Relief Intensive Calming Lotion Itch-Relieving Lotion for Sensitive Dry Skin 8.4 Fl Oz Bottle
- Price
- $13.42
- Rating
- 4.7/5
- Reviews
- 12,039
- Age
- 5y ago

Gold Bond Medicated Maximum Strength Pain & Itch Relief Cream Intense Itch Relief 1.75 oz. with Lidocaine
- Price
- $8.04
- Rating
- 4.6/5
- Reviews
- 1,523
- Age
- 3y ago
Trending
estimated 90-day click momentum
First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
- Price
- $17.67
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 6mo ago

First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 6 oz
- Price
- $34.85
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 1y ago

Gold Bond Medicated Eczema Relief Skin Protectant Cream 8 oz. Gold Bond Lotion With 2% Colloidal Oatmeal
- Price
- $9.96
- Rating
- 4.7/5
- Reviews
- 14,996
- Age
- 12y ago

Aveeno Skin Relief Moisturizing Lotion Heals Very Dry Sensitive Skin Fast-Absorbing Body Lotion with Soothing Triple Oat & Shea Butter Formula Fragrance Free Non-Comedogenic 12 fl. oz
- Price
- $8.37
- Rating
- 4.7/5
- Reviews
- 31,700
- Age
- 19y ago

Gold Bond Medicated Maximum Strength Pain & Itch Relief Cream Intense Itch Relief 1.75 oz. with Lidocaine
- Price
- $8.04
- Rating
- 4.6/5
- Reviews
- 1,523
- Age
- 3y ago
Newest
by launch date
First Aid Beauty - Ultra Repair Cream - Hydrating Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 2 oz Travel Size
- Price
- $17.67
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 6mo ago

First Aid Beauty - Ultra Repair Cream - Intense Hydration Face & Body Moisturizer - Whipped Colloidal Oatmeal Clinically Proven to Strengthen Skin Barrier in 7 Days - Helps Relieve Eczema 6 oz
- Price
- $34.85
- Rating
- 4.6/5
- Reviews
- 18,982
- Age
- 1y ago

ECZEMA HONEY Oatmeal Hand Cream - Natural Hand & Body Lotion for Eczema Rash Relief - Eczema Cream for Dry Itchy Sensitive & Irritable Skin (2 Oz)
- Price
- $12.58
- Rating
- 4.4/5
- Reviews
- 504
- Age
- 2y ago

Sun Bum Daily SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Dermatologist Tested - 8 oz
- Price
- $20.99
- Rating
- 4.6/5
- Reviews
- 1,872
- Age
- 2y ago

Globe (2 Pack Lidocaine 4% Multi-Symptom Relief Cream 1.75 oz Numbs Away Pain & Itch Steroid Free Non-Greasy Formula (Compare to Gold Bond w/Lidocaine)
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
120
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 95%
Open market
8%
- Gold Bond46%
- Aveeno18%
- ECZEMA HONEY12%
- Eucerin10%
- CeraVe3%
- First Aid Beauty3%
- Open — no brand owns it (5 brands, 8%)
Demand
Hsa Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Hsa Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hsa lotion54K/yr
- gold bond anti itch lotion22K/yr
- lotion fsa26K/yr
- fsa lotion eligible only29K/yr
- gold bond anti itch cream19K/yr
- gold bond medicated lotion21K/yr
- fsa body lotion18K/yr
- eczema honey lotion16K/yr
- eucerin itch relief intensive calming lotion11K/yr
- lotion hsa12K/yr
Reviews and returns
What reviews say buyers love and hate about Hsa Lotion
We read the reviews and the return reasons for every product selling here.
“irritation on my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hsa Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









