house of lashes
Worth a lookShows beatable incumbent ratings (4.2★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great480.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.42avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$272K$272K/yr · 291K searches
Price range
Okay$4.36–$22.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, house of lashes is a $272K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
house of lashes market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $231K–$308K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #562
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 4.7%
- Avg brand age
- 40 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
0%
- Lilly Lashes71%
- House of Lashes27%
- KISS2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top house of lashes search terms
- lilly lashes140K/yr
- house of lashes57K/yr
- lily lashes45K/yr
- house of lashes glue25K/yr
- lily lash9K/yr
- lilly lashes miami5K/yr
- house of lashes iconic3K/yr
- kiss all mine lashes2K/yr
- all mine kiss lashes2K/yr
- kiss lashes all mine1K/yr
Top house of lashes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lilly Lashes Self Adhesive Eyelashes (Half Lashes) No Lash Glue Needed Body Heat Activated Press on Lashes Reusable Self Adhesive Eyelashes Up to 5x Easy to Apply & Remove (StarCatcher)
Lilly Lashes$16.473.9★227 rev
House of Lashes Eyelash Glue - Latex-Free formual for Sensitive Eyes - Effective for All Day Wear Clear Lash Glue for Strip Lashes 2 Count
House of Lashes$17.644.4★310 rev
House of Lashes Iconic False Eyelashes - Comfortable Fake lashes for Bold Daring Look Easy and Reusable Faux Mink Lashes for All Eye Shapes
House of Lashes$10.774.7★89 rev
Lilly Lashes 3D Miami Faux Mink Strip Eyelashes False Eyelashes Dramatic Look Reusable False Lashes Fake Lashes Pack Lash Strips with Luxury Silk Like Fibers No Lash Glue Included
Lilly Lashes$20.024.6★211 rev
Lilly Lashes Miami Flare 3D Mink Lashes Mink Eyelashes The Original Lilly Lash For Wispy & Natural Look Reusable Eyelashes up to 25x Fluffy Lashes Strip Lashes Lash Glue not Included
Lilly Lashes$22.284.3★538 rev
Newest
by launch date
Lilly Lashes 3D Self Adhesive Eyelashes No Lash Glue Needed Body Heat Activated Press on Lashes Reusable Self Adhesive Eyelashes Up to 5x Easy to Apply & Remove (RuleBreaker)
Lilly Lashes$16.53186 rev
Lilly Lashes Self Adhesive Eyelashes (Half Lashes) No Lash Glue Needed Body Heat Activated Press on Lashes Reusable Self Adhesive Eyelashes Up to 5x Easy to Apply & Remove (StarCatcher)
Lilly Lashes$16.47227 rev
Lilly Lashes Self Adhesive Eyelashes (Half Lashes) No Lash Glue Needed Body Heat Activated Press on Lashes Reusable Self Adhesive Eyelashes Up to 5x Easy to Apply & Remove (DayDreamer)
Lilly Lashes$16.99176 rev
Lilly Lashes Self Adhesive Eyelashes (Half Lashes) No Lash Glue Needed Body Heat Activated Press on Lashes Reusable Self Adhesive Eyelashes Up to 5x Easy to Apply & Remove (WildChild)
Lilly Lashes$16.37200 rev
Lilly Lashes 3D Self Adhesive Eyelashes No Lash Glue Needed Body Heat Activated Press on Lashes Reusable Self Adhesive Eyelashes Up to 5x Easy to Apply & Remove (MoneyMaker)
Lilly Lashes$16.09269 rev
Trending
90-day click momentumLilly Lashes Self Adhesive Eyelashes (Half Lashes) No Lash Glue Needed Body Heat Activated Press on Lashes Reusable Self Adhesive Eyelashes Up to 5x Easy to Apply & Remove (DayDreamer)
Lilly Lashes$16.993.7★
Lilly Lashes Sheer Band False Eyelashes with Invisible Band Lashes False Lashes Natural Look Wispy Lashes Style Reusable Eyelashes 20x Lash Glue not Included 13.5mm (Persuasive)
Lilly Lashes$19.424.0★
Lilly Lashes Miami Flare 3D Mink Lashes Mink Eyelashes The Original Lilly Lash For Wispy & Natural Look Reusable Eyelashes up to 25x Fluffy Lashes Strip Lashes Lash Glue not Included
Lilly Lashes$22.284.3★
Lilly Lashes Self Adhesive Eyelashes (Half Lashes) No Lash Glue Needed Body Heat Activated Press on Lashes Reusable Self Adhesive Eyelashes Up to 5x Easy to Apply & Remove (StarCatcher)
Lilly Lashes$16.473.9★
House of Lashes Iconic False Eyelashes - Comfortable Fake lashes for Bold Daring Look Easy and Reusable Faux Mink Lashes for All Eye Shapes
House of Lashes$10.774.7★
What buyers say about house of lashes
What buyers praise and complain about, mined from review topics.What buyers love
“A great eyelash glue”
“Ease of application”
“This item is quality so easy to work with”
“Ease of use”
“The glue is great”
“Great value”
“Very Comfortable”
“Lightweight and durable”
“They fit my eyes so well”
“Lightweight”
What buyers complain about
“Doesnt stick”
“Maybe False Eyelashes Aren't for Me”
“not so user friendly”
“Not worth the price”
“they just dont last very long”
“Trash”
“Band too thick”
“Too long”
“Doesnt work”
“Looks nothing natural”
Top return reasons
Common questions
- Is house of lashes profitable to sell on Amazon United States?
- The niche generates $272K/yr across 25 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the house of lashes niche?
- 3 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in house of lashes?
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Ease Of Use. The return rate is 2.5%.
- When does demand for house of lashes peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the house of lashes niche?
- Listings span $4.36–$22.28; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.