house of hur sunscreen
Worth a lookShows low returns (1.1%), but a small market ($86K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$12.73–$32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.07avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,847.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$86K$86K/yr · 177K searches
According to Flapen's Amazon United States niche tracking, house of hur sunscreen is a $86K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
house of hur sunscreen market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #915
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 100%
- Out of stock
- 3.2%
- Avg brand age
- 48 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
66
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
27%
- MEDIHEAL25%
- GOODAL24%
- SKIN10049%
- HARUHARU8%
- Derma B3%
- ROUND LAB3%
Demand
Weekly Amazon search volume, last 11 weeks — +24.0% search growth over the last 90 days.Top house of hur sunscreen search terms
- house of hur sunscreen31K/yr
- mediheal sunscreen12K/yr
- goodal sunscreen20K/yr
- illiyoon sunscreen10K/yr
- skintific sunscreen9K/yr
- korean sunscreen pa++++8K/yr
- bloqueador coreano12K/yr
- green tea sunscreen9K/yr
- goodal heartleaf calming sunscreen7K/yr
- hada labo sunscreen7K/yr
Top house of hur sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEDIHEAL Madecassoside Moisture Sun Serum SPF 50+ Hydrating Korean Sunscreen for Face Lightweight Serum Texture No White Cast Soothing & Dewy Glow Finish Broad Spectrum UVA/UVB 1.69 fl oz
MEDIHEAL$17.254.2★39 rev
GOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.514.4★230 rev
SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml
SKIN1004$18.174.5★1,043 rev
Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty
HARUHARU$14.434.6★6,227 rev
GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.964.4★230 rev
Newest
by launch dateMEDIHEAL Madecassoside Moisture Sun Serum SPF 50+ Hydrating Korean Sunscreen for Face Lightweight Serum Texture No White Cast Soothing & Dewy Glow Finish Broad Spectrum UVA/UVB 1.69 fl oz
MEDIHEAL$17.2539 rev
GOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.51230 rev
GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.96230 rev
GOODAL Heartleaf Soothing Quick Sliding Sunscreen Stick Broad Spectrum SPF 50 Lightweight Korean Sun Stick for Face & Body Non-Sticky for Reapplication Over Makeup Reef-Friendly Vegan 0.77 Oz
GOODAL$20.84230 rev
Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.
Illiyoon$20.72190 rev
Trending
90-day click momentumGOODAL Heartleaf Soothing Quick Sliding Sunscreen Stick Broad Spectrum SPF 50 Lightweight Korean Sun Stick for Face & Body Non-Sticky for Reapplication Over Makeup Reef-Friendly Vegan 0.77 Oz
GOODAL$20.844.4★
GOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.514.4★
MEDIHEAL Madecassoside Moisture Sun Serum SPF 50+ Hydrating Korean Sunscreen for Face Lightweight Serum Texture No White Cast Soothing & Dewy Glow Finish Broad Spectrum UVA/UVB 1.69 fl oz
MEDIHEAL$17.254.2★
GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.964.4★
Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.
Illiyoon$20.724.7★
What buyers say about house of hur sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“It glides onto the skin really nicely”
“Excellent moisturizer”
“Overall great product, nice texture and very moisturizing”
“Very lightweight and absorbs quickly”
“Goes on smooth”
“natural glow”
“Good for dry skin”
“Good for Oily Skin”
“Excellent texture”
“Good smell”
What buyers complain about
“Allergic reaction”
“smells like vomit”
“Made me look so pale”
“Very greasy”
“Also, it burns my eyes”
“For sensitive skin: BAD”
“Not for oily skin”
“It comes out thicker”
“Very drying”
“Not worth the price”
Top return reasons
Common questions
- Is house of hur sunscreen profitable to sell on Amazon United States?
- The niche generates $86K/yr across 23 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the house of hur sunscreen niche?
- 18 brands and 66 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in house of hur sunscreen?
- Top complaints mined from reviews: Allergies, Smell, Color. The return rate is 1.1%.
- What does it cost to enter the house of hur sunscreen niche?
- Listings span $12.73–$32.24; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 1,848 reviews — the moat a new listing must climb.