House of Balance Deodorant

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

+43.3%

Conversion, latest week

9.7%

Market size, estimated

$273Ka year

Top search term

kopari deodorant74K searches a year

Listings sell for $22.63 on average, from $9.15 to $41.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $22.63 that is $23K to $28K a year per listing.

Average price

$22.63inside the $15 to $100 sweet spot

Price range

$9.15–$41.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

$23K–$28K

Returns

1.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #417 within Deodorants & Antiperspirants. It carries 10,488 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#417in Deodorants & Antiperspirants

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

10,488per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months