Is house of balance deodorant profitable to sell on Amazon United States?

The niche generates $273K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the house of balance deodorant niche?

7 brands and 66 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in house of balance deodorant?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.4%.

What does it cost to enter the house of balance deodorant niche?

Listings span $9.15–$41.65; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 10,488 reviews — the moat a new listing must climb.

house of balance deodorant

Worth a look

Shows a sweet-spot price point ($22.63 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$22.63

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.15–$41.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+43.3%

90-day search growth — must beat 0% to launch

Market size

Okay$273K

$273K/yr · 124K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad10,488.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, house of balance deodorant is a $273K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

house of balance deodorant market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $283K–$339K; units × avg price
Conversion rate: 9.7%
Avg BSR: #417
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 7.1%
Avg brand age: 67 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Kopari78%
medicube8%
House of Balance4%
Salt & Stone4%
Saltair3%
Chemist at Play1%
Open — no brand owns it (1 brand, 1%)

Top house of balance deodorant search terms

kopari deodorant74K/yr +31.2%17.0% conv.
korean deodorant13K/yr +193.1%1.8% conv.
house of balance deodorant15K/yr +26.1%0.8% conv.
korean deodorant for women11K/yr +91.8%1.7% conv.
kopari deodorant for women5K/yr +24.8%13.5% conv.
ckylar deodorant4K/yr -32.4%0.1% conv.
kopari coconut deodorant3K/yr +16.3%14.7% conv.

All search terms

Top house of balance deodorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kopari Aluminum Free Coconut Deodorant Plant-Based Formula No Aluminum Parabens or Baking Soda Everyday Odor Protection Original 2 Pack

Kopari$27.644.3★16,375 rev

Kopari Aluminum Free Coconut Deodorant Plant-Based Formula No Aluminum Parabens or Baking Soda Everyday Odor Protection Original 1 Pack

Kopari$16.384.3★16,375 rev

medicube Kojic Acid & Turmeric Aluminum-Free Deodorant | Vanilla & Pistachio Perfumed Stick All-Day Odor Protection for Women & Men | Underarm Brightening Care | Korean Skincare 2.92 oz.

medicube$22.284.0★213 rev

Kopari Performance Plus Aluminum-Free Deodorant Sport Deodorant for 24 Hour Odor Protection Non Toxic & Clean No Parabens or Baking Soda 2 oz

Kopari$17.664.0★296 rev

Kopari Aluminum Free Coconut Deodorant Plant-Based Formula No Aluminum Parabens or Baking Soda Everyday Odor Protection Beach 1 Pack

Kopari$16.274.3★16,375 rev

Newest

by launch date

medicube Kojic Acid & Turmeric Aluminum-Free Deodorant | Vanilla & Pistachio Perfumed Stick All-Day Odor Protection for Women & Men | Underarm Brightening Care | Korean Skincare 2.92 oz.

medicube$22.28213 rev

5mo ago

Uriage Deodorant For Sensitive Skin Daily Freshness Aluminum-Free Formula No Alcohol 24-Hour Odor Protection Suitable For Sensitive Skin No White Marks Unisex

Uriage$17.551,336 rev

7mo ago

NEW DAY | HERBAL DEODORANT

House of Balance$28.7812 rev

10mo ago

Saltair Serum Deodorant Signature Scents 2 Pack. 5% AHA Formula. Lactic Acid and Mandelic Acid Deodorant. Aluminum Free Odor Control for Women and Men. Travel Essentials 2x 1.7oz Roll On

Saltair$24.772,783 rev

1y ago

Chemist at Play$9.1520,637 rev

4y ago

What buyers say about house of balance deodorant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Fresh scent”

Quality-Overall6%

“Excellent Product”

Efficiency3%

“It works great”

Durability3%

“stays on the whole day”

Allergies3%

“no skin irritation”

Value For Money3%

“Affordable price”

Moist/Dry2%

“Provides hydration to my skin”

Soft Feel2%

“Goes on smooth”

Advertised Vs Actual Product1%

“It does exactly as advertised”

Suitability Combination Skin1%

“Good for sensitive skin”

What buyers complain about

Smell28%

“Scent doesnt last long”

Allergies13%

“Skin Rash”

Value For Money7%

“Expensive”

Functionality-Overall7%

“Doesnt work as described”

Durability5%

“Does not Last”

Moist/Dry2%

“Doesnt keep you dry”

Stain Resistance2%

“leaves stains all over my clothes”

Adhesion/Stickiness2%

“Always sticky”

Sensitivity-Overall1%

“Not for sensitive skin”

Advertised Vs Actual Product1%

“Not as described”

Top return reasons

Smell62%

Functionality-Overall11%

Advertised Vs Actual Product6%

Product Condition3%

Defective Material/Parts3%

Value For Money2%

Leak-Proof2%

Stain Resistance1%

Adhesion/Stickiness1%

Size-Overall1%

Common questions

Is house of balance deodorant profitable to sell on Amazon United States?: The niche generates $273K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the house of balance deodorant niche?: 7 brands and 66 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in house of balance deodorant?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.4%.
What does it cost to enter the house of balance deodorant niche?: Listings span $9.15–$41.65; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 10,488 reviews — the moat a new listing must climb.